Insider Selling: Booking (NASDAQ:BKNG) Director Sells $206,700.00 in Stock

Posted by Brenda Bartman on Aug 9th, 2026

Booking Holdings Inc. (NASDAQ:BKNG – Get Free Report) Director Robert Mylod, Jr. sold 1,000 shares of the business’s stock in a transaction dated Wednesday, August 5th. The stock was sold at an average price of $206.70, for a total transaction of $206,700.00. Following the sale, the director owned 15,000 shares in the company, valued at $3,100,500. This trade represents a 6.25% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Booking Stock Performance

NASDAQ BKNG opened at $214.42 on Friday. The firm has a 50 day simple moving average of $179.43 and a 200-day simple moving average of $176.56. Booking Holdings Inc. has a one year low of $150.14 and a one year high of $231.80. The firm has a market cap of $161.11 billion, a price-to-earnings ratio of 23.73, a PEG ratio of 1.31 and a beta of 1.07.

Booking (NASDAQ:BKNG – Get Free Report) last announced its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 earnings per share for the quarter, beating analysts’ consensus estimates of $2.43 by $0.11. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The firm had revenue of $7.35 billion during the quarter, compared to analysts’ expectations of $7.19 billion. During the same quarter in the previous year, the business posted $55.40 earnings per share. The business’s quarterly revenue was up 8.1% compared to the same quarter last year. Equities analysts predict that Booking Holdings Inc. will post 10.43 EPS for the current fiscal year.

Booking Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be issued a $0.42 dividend. This represents a $1.68 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date is Friday, September 11th. Booking’s dividend payout ratio (DPR) is presently 18.58%.

Analyst Upgrades and Downgrades

BKNG has been the topic of several research analyst reports. The Goldman Sachs Group set a $215.00 target price on Booking and gave the stock a “neutral” rating in a research report on Monday, July 20th. Wells Fargo & Company set a $220.00 price target on shares of Booking and gave the company an “equal weight” rating in a research note on Wednesday. Weiss Ratings raised shares of Booking from a “hold (c)” rating to a “hold (c+)” rating in a report on Friday, May 29th. HSBC reduced their price objective on shares of Booking from $309.84 to $298.00 and set a “buy” rating for the company in a research report on Wednesday, April 29th. Finally, Citigroup reaffirmed a “buy” rating and issued a $236.00 target price (up from $225.00) on shares of Booking in a research report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and eight have assigned a Hold rating to the stock. According to MarketBeat, Booking currently has an average rating of “Moderate Buy” and an average price target of $234.69.

View Our Latest Analysis on BKNG

Institutional Investors Weigh In On Booking

Hedge funds have recently modified their holdings of the stock. BlackRock Inc. acquired a new stake in shares of Booking in the 2nd quarter worth $11,646,302,000. Deutsche Bank AG purchased a new position in Booking during the second quarter worth about $1,691,186,000. Bank of New York Mellon Corp acquired a new stake in Booking in the second quarter valued at about $1,370,455,000. Vanguard Group Inc. increased its position in Booking by 0.8% during the 4th quarter. Vanguard Group Inc. now owns 2,997,949 shares of the business services provider’s stock worth $16,055,006,000 after purchasing an additional 23,159 shares during the period. Finally, J. Stern & Co. LLP increased its position in Booking by 191,965.8% during the 4th quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock worth $15,171,489,000 after purchasing an additional 2,831,495 shares during the period. 92.42% of the stock is owned by institutional investors and hedge funds.

Booking News Roundup

Here are the key news stories impacting Booking this week:

Positive Sentiment: Quarterly results exceeded expectations: Booking reported adjusted earnings of $2.54 per share, above the $2.43 consensus estimate, while revenue increased 8.1% year over year to $7.35 billion, surpassing forecasts of $7.19 billion. The results suggested resilient travel demand and helped support the stock’s advance.
Positive Sentiment: Analyst optimism strengthened: UBS raised its price target to $274, while Wedbush, Benchmark and BTIG maintained bullish ratings with targets ranging from $247 to $250. The analyst actions reinforce expectations for additional upside following the earnings report. Booking Given New Price Target at UBS Group
Positive Sentiment: Longer-term growth initiatives remain supportive: Management cited early benefits from artificial-intelligence personalization, cost savings and its connected-trip strategy, potentially improving efficiency and expanding customer engagement. Is Booking Holdings a Buying Opportunity?
Neutral Sentiment: Dividend provides modest shareholder support: Booking declared a quarterly dividend of $0.42 per share, payable September 30 to shareholders of record September 11. The annualized yield of approximately 0.8% is unlikely to materially change the investment case.
Neutral Sentiment: Director sale was scheduled in advance: Director Robert Mylod Jr. sold 1,000 shares for $206,700 under a pre-arranged Rule 10b5-1 plan. He continues to own 15,000 shares, limiting the significance of the transaction as a bearish signal. Booking Director Stock Sale
Negative Sentiment: Near-term outlook is less robust: Investors remain cautious about soft third-quarter revenue guidance, moderating room-night growth and marketing expenses rising faster than revenue. Competition from Google, geopolitical uncertainty and technically overbought conditions could limit further gains after the recent rally. Why Analysts Are Bullish on Booking

About Booking

(Get Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.