HubSpot (NYSE:HUBS) Cut to “Hold” at Stifel Nicolaus

Posted by Brian Himes on Aug 9th, 2026

Stifel Nicolaus lowered shares of HubSpot (NYSE:HUBS – Free Report) from a buy rating to a hold rating in a research report report published on Thursday morning, MarketBeat.com reports. The firm currently has $200.00 price objective on the software maker’s stock, down from their prior price objective of $275.00.

HUBS has been the topic of a number of other research reports. Canaccord Genuity Group set a $335.00 target price on shares of HubSpot in a research report on Friday, May 8th. Piper Sandler cut shares of HubSpot from an “overweight” rating to a “neutral” rating and lowered their price target for the stock from $250.00 to $220.00 in a research report on Thursday. Wells Fargo & Company downgraded shares of HubSpot from an “overweight” rating to a “neutral” rating in a research note on Thursday. KeyCorp cut their price objective on shares of HubSpot from $340.00 to $290.00 and set an “overweight” rating on the stock in a report on Friday, May 8th. Finally, Truist Financial reduced their price objective on shares of HubSpot from $300.00 to $230.00 and set a “buy” rating for the company in a research note on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, fifteen have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $268.90.

Check Out Our Latest Report on HubSpot

HubSpot Trading Up 3.7%

HUBS opened at $209.96 on Thursday. HubSpot has a 12-month low of $169.63 and a 12-month high of $525.51. The business’s fifty day simple moving average is $206.74 and its 200-day simple moving average is $229.37. The company has a market capitalization of $10.75 billion, a price-to-earnings ratio of 74.19, a PEG ratio of 2.29 and a beta of 1.19.

HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, beating the consensus estimate of $3.02 by $0.24. The firm had revenue of $911.74 million for the quarter, compared to analyst estimates of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The business’s revenue for the quarter was up 19.8% on a year-over-year basis. During the same quarter last year, the firm posted $2.19 earnings per share. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, equities research analysts predict that HubSpot will post 4.41 EPS for the current year.

Insiders Place Their Bets

In other news, Director Lorrie M. Norrington acquired 1,313 shares of the business’s stock in a transaction dated Monday, May 11th. The shares were purchased at an average price of $190.42 per share, with a total value of $250,021.46. Following the transaction, the director directly owned 2,838 shares in the company, valued at approximately $540,411.96. This represents a 86.10% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction that occurred on Tuesday, July 21st. The stock was sold at an average price of $221.09, for a total transaction of $1,879,265.00. Following the completion of the transaction, the director directly owned 85,000 shares in the company, valued at approximately $18,792,650. The trade was a 9.09% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders purchased 14,063 shares of company stock valued at $2,585,781 and sold 26,202 shares valued at $5,481,959. Company insiders own 3.70% of the company’s stock.

Institutional Investors Weigh In On HubSpot

Hedge funds and other institutional investors have recently bought and sold shares of the company. Empowered Funds LLC lifted its holdings in shares of HubSpot by 88.5% during the 1st quarter. Empowered Funds LLC now owns 1,570 shares of the software maker’s stock valued at $897,000 after purchasing an additional 737 shares during the last quarter. NewEdge Advisors LLC boosted its position in shares of HubSpot by 12.1% in the 2nd quarter. NewEdge Advisors LLC now owns 4,788 shares of the software maker’s stock worth $2,665,000 after purchasing an additional 516 shares in the last quarter. Treasurer of the State of North Carolina grew its stake in HubSpot by 4.7% during the 2nd quarter. Treasurer of the State of North Carolina now owns 23,754 shares of the software maker’s stock worth $13,222,000 after buying an additional 1,077 shares during the last quarter. Osterweis Capital Management Inc. purchased a new position in HubSpot during the 2nd quarter worth $34,000. Finally, Alliancebernstein L.P. increased its position in HubSpot by 35.0% during the 2nd quarter. Alliancebernstein L.P. now owns 376,076 shares of the software maker’s stock valued at $209,335,000 after buying an additional 97,469 shares in the last quarter. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Trending Headlines about HubSpot

Here are the key news stories impacting HubSpot this week:

Positive Sentiment: HubSpot’s second-quarter results exceeded expectations: adjusted EPS was $3.26 versus the $3.02 consensus, while revenue reached $911.7 million, up 19.8% year over year and ahead of estimates. Customer additions, subscription growth and demand for AI-powered CRM tools supported the quarter. HubSpot Q2 Earnings Beat Estimates
Positive Sentiment: KeyCorp retained an “overweight” rating with a $285 target, and BTIG maintained a “buy” rating with a $250 target. These analysts see substantial upside if HubSpot converts its AI investments into sustained growth and margin expansion.
Neutral Sentiment: Management is expanding AI product trials and lowering entry prices to accelerate adoption. The initiatives could strengthen long-term demand, but longer sales cycles and tighter customer software budgets are creating near-term pressure. HUBS Q2 Earnings Call Highlights
Neutral Sentiment: Jerry Dischler, an experienced AI and digital advertising executive, joined HubSpot’s board, potentially adding strategic expertise as the company develops its AI platform. A director’s sale of 702 shares was relatively small but adds limited insider-selling noise.
Negative Sentiment: Third-quarter revenue guidance of approximately $924 million-$925 million was below the $941.2 million analyst consensus. The shortfall overshadowed the earnings beat and fueled fears that HubSpot’s growth is slowing as customers delay or scrutinize technology purchases. HubSpot Guidance Report
Negative Sentiment: Analysts including Stifel, TD Cowen and Piper Sandler downgraded or lowered price targets, citing slower net additions, execution risks and a transition from a premium growth valuation toward a more value-oriented profile.
Negative Sentiment: Block & Leviton announced an investigation into possible securities-law violations following the sharp decline. The announcement creates headline and legal risk, although it does not establish wrongdoing by HubSpot. HubSpot Investigation Announcement

HubSpot Company Profile

(Get Free Report)

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.