Stitch Fix, Inc. (NASDAQ:SFIX) Receives Average Rating of “Hold” from Brokerages

Posted by Brian Himes on Aug 8th, 2026

Stitch Fix, Inc. (NASDAQ:SFIX – Get Free Report) has earned an average rating of “Hold” from the six research firms that are currently covering the firm, Marketbeat Ratings reports. One research analyst has rated the stock with a sell rating, four have issued a hold rating and one has given a buy rating to the company. The average 1-year price target among analysts that have issued a report on the stock in the last year is $5.1250.

SFIX has been the topic of a number of research reports. UBS Group boosted their target price on shares of Stitch Fix from $4.00 to $4.50 and gave the stock a “neutral” rating in a report on Thursday, June 11th. Weiss Ratings upgraded Stitch Fix from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Monday, July 13th. Wall Street Zen cut Stitch Fix from a “buy” rating to a “hold” rating in a research note on Saturday, May 2nd. Finally, Northland Securities assumed coverage on Stitch Fix in a research report on Thursday, May 28th. They set an “outperform” rating and a $5.00 price objective on the stock.

Get Our Latest Report on Stitch Fix

Insider Activity at Stitch Fix

In other news, insider Anthony Bacos sold 70,000 shares of the firm’s stock in a transaction on Monday, August 3rd. The stock was sold at an average price of $4.09, for a total transaction of $286,300.00. Following the transaction, the insider owned 951,994 shares in the company, valued at approximately $3,893,655.46. This trade represents a 6.85% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO David Aufderhaar sold 67,960 shares of the firm’s stock in a transaction dated Monday, July 6th. The shares were sold at an average price of $3.79, for a total transaction of $257,568.40. Following the transaction, the chief financial officer directly owned 1,102,369 shares in the company, valued at $4,177,978.51. This trade represents a 5.81% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 727,971 shares of company stock worth $2,924,817. Company insiders own 16.09% of the company’s stock.

Institutional Trading of Stitch Fix

A number of institutional investors have recently modified their holdings of the company. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its stake in Stitch Fix by 7.0% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 61,270 shares of the company’s stock worth $199,000 after purchasing an additional 3,993 shares in the last quarter. Creative Planning purchased a new position in shares of Stitch Fix in the second quarter worth $46,000. Rhumbline Advisers lifted its stake in shares of Stitch Fix by 8.4% during the second quarter. Rhumbline Advisers now owns 158,130 shares of the company’s stock worth $585,000 after buying an additional 12,190 shares during the period. American Century Companies Inc. lifted its stake in shares of Stitch Fix by 5.5% during the second quarter. American Century Companies Inc. now owns 222,670 shares of the company’s stock worth $824,000 after buying an additional 11,611 shares during the period. Finally, Norges Bank purchased a new stake in shares of Stitch Fix during the second quarter valued at $189,000. 71.04% of the stock is currently owned by institutional investors.

Stitch Fix Price Performance

Shares of SFIX stock opened at $4.20 on Friday. Stitch Fix has a one year low of $2.95 and a one year high of $5.94. The company’s fifty day moving average price is $3.91 and its 200-day moving average price is $3.76. The company has a market capitalization of $560.41 million, a price-to-earnings ratio of -52.50 and a beta of 2.26.

Stitch Fix (NASDAQ:SFIX – Get Free Report) last released its earnings results on Wednesday, June 10th. The company reported ($0.01) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.06) by $0.05. Stitch Fix had a negative return on equity of 9.35% and a negative net margin of 1.43%.The firm had revenue of $340.28 million during the quarter, compared to analysts’ expectations of $333.51 million. During the same quarter last year, the business posted ($0.06) earnings per share. The firm’s revenue was up 4.7% on a year-over-year basis. Equities research analysts expect that Stitch Fix will post -0.14 earnings per share for the current fiscal year.

About Stitch Fix

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Stitch Fix, Inc, headquartered in San Francisco, California, is a leading online personal styling service that blends data science with human expertise to deliver curated clothing and accessory selections. Founded in 2011 by Katrina Lake, the company pioneered a subscription-based model in which customers receive periodic “Fixes” tailored to their personal style, size and budget. Each shipment arrives with several handpicked items along with styling notes, allowing clients to review, purchase and return pieces at their convenience.

Clients begin by completing an online style profile that captures their measurements, design preferences and lifestyle needs.