Roku (NASDAQ:ROKU) Hits New 1-Year High on Better-Than-Expected Earnings

Posted by Brenda Bartman on Aug 8th, 2026

Shares of Roku, Inc. (NASDAQ:ROKU – Get Free Report) hit a new 52-week high during trading on Thursday after the company announced better than expected quarterly earnings. The stock traded as high as $150.37 and last traded at $149.4870, with a volume of 321851 shares changing hands. The stock had previously closed at $146.96.

The company reported $1.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.61 by $0.47. Roku had a net margin of 6.82% and a return on equity of 13.95%. The business had revenue of $1.35 billion during the quarter, compared to the consensus estimate of $1.30 billion. During the same quarter last year, the firm earned $0.07 EPS. The business’s revenue was up 21.9% compared to the same quarter last year.

More Roku News

Here are the key news stories impacting Roku this week:

Positive Sentiment: Roku reported second-quarter revenue of approximately $1.35 billion, up 21.9% year over year and above the roughly $1.30 billion consensus estimate. Earnings reached about $1.08 per share, compared with $0.07 a year earlier and estimates near $0.61, while the company also highlighted record profitability and free cash flow. ROKU Q2 Earnings and Revenues Beat Estimates
Positive Sentiment: The platform business remains Roku’s primary growth engine. Advertising spending increased 25% and subscriptions rose 26%, supporting higher-margin revenue and stronger engagement. Roku Ad Spend Up 25%, Subscriptions Rise 26%
Positive Sentiment: Roku said improved search capabilities and artificial intelligence help viewers interpret broad queries and discover content more efficiently. Better discovery could increase viewing time, platform engagement and advertising opportunities. Roku Credits Search and AI
Neutral Sentiment: Fox’s proposed $22 billion acquisition of Roku remains pending. The transaction may provide strategic support, but Roku is not holding an earnings call or issuing financial guidance while the deal proceeds. Roku Second-Quarter Results
Negative Sentiment: Despite improving cash flow, Roku’s valuation remains demanding, with a high earnings multiple and mixed signals between discounted-cash-flow estimates and market multiples. Pre-arranged insider sales, including a transaction by President Charles Collier, may also add modest investor caution. Roku Valuation Analysis

Analyst Ratings Changes

Several equities analysts have recently commented on ROKU shares. Pivotal Research reaffirmed a “buy” rating and issued a $160.00 price target (up from $140.00) on shares of Roku in a research note on Friday, May 1st. Fox Advisors set a $157.00 price target on Roku in a report on Friday, July 17th. Jefferies Financial Group lowered shares of Roku from a “buy” rating to a “hold” rating and set a $160.00 price objective on the stock. in a report on Monday, June 15th. KeyCorp lowered shares of Roku from an “overweight” rating to a “sector weight” rating in a report on Monday, June 15th. Finally, Benchmark upped their target price on shares of Roku from $130.00 to $160.00 and gave the company a “buy” rating in a research report on Friday, May 1st. Nine research analysts have rated the stock with a Buy rating and eighteen have given a Hold rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Hold” and a consensus price target of $155.75.

Read Our Latest Report on Roku

Insider Activity at Roku

In other news, insider Charles Collier sold 20,538 shares of the firm’s stock in a transaction on Monday, July 6th. The stock was sold at an average price of $142.51, for a total transaction of $2,926,870.38. Following the completion of the transaction, the insider directly owned 15,200 shares in the company, valued at $2,166,152. This trade represents a 57.47% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Gilbert Fuchsberg sold 10,719 shares of the business’s stock in a transaction on Thursday, August 6th. The shares were sold at an average price of $150.00, for a total value of $1,607,850.00. Following the completion of the sale, the insider owned 40,380 shares in the company, valued at $6,057,000. This represents a 20.98% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 237,452 shares of company stock valued at $31,470,382 over the last ninety days. 13.45% of the stock is owned by insiders.

Institutional Trading of Roku

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Blue Trust Inc. grew its holdings in shares of Roku by 680.0% in the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after purchasing an additional 204 shares in the last quarter. Bayban increased its stake in Roku by 1,300.0% during the 1st quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after buying an additional 260 shares during the period. WPG Advisers LLC acquired a new stake in Roku during the 4th quarter worth approximately $31,000. Safe Harbor Fiduciary LLC acquired a new stake in Roku during the 4th quarter worth approximately $31,000. Finally, Elevation Wealth Partners LLC boosted its position in Roku by 208.7% in the 2nd quarter. Elevation Wealth Partners LLC now owns 318 shares of the company’s stock valued at $44,000 after buying an additional 215 shares during the period. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Roku Stock Performance

The company has a market cap of $22.57 billion, a PE ratio of 65.43 and a beta of 2.01. The company’s 50-day simple moving average is $138.39 and its 200 day simple moving average is $116.30.

Roku Company Profile

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.