Cellcom Israel (OTCMKTS:CELJF – Get Free Report) and Gogo (NASDAQ:GOGO – Get Free Report) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, profitability and earnings.
Insider & Institutional Ownership
69.6% of Gogo shares are held by institutional investors. 25.6% of Gogo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of recent ratings and target prices for Cellcom Israel and Gogo, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cellcom Israel | 0 | 0 | 0 | 0 | 0.00 |
| Gogo | 0 | 3 | 1 | 0 | 2.25 |
Earnings and Valuation
This table compares Cellcom Israel and Gogo”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cellcom Israel | $1.20 billion | 1.43 | $46.74 million | $0.42 | 24.96 |
| Gogo | $910.49 million | 0.54 | $12.92 million | $0.11 | 33.00 |
Cellcom Israel has higher revenue and earnings than Gogo. Cellcom Israel is trading at a lower price-to-earnings ratio than Gogo, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Cellcom Israel and Gogo’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Cellcom Israel | N/A | N/A | N/A |
| Gogo | -0.09% | 22.55% | 1.97% |
Volatility & Risk
Cellcom Israel has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Gogo has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500.
Summary
Gogo beats Cellcom Israel on 9 of the 14 factors compared between the two stocks.
About Cellcom Israel
Cellcom Israel Ltd. provides cellular communications services in Israel. It operates in two segments, Cellular and Fixed-line. The Cellular segment offers cellular communications, and cellular equipment and related services. The Fixed-line segment provides infrastructure and internet access, internet-based television, international telephony, landline telephony services, and transmission services for business customers and for telecommunication operators; and conferencing, cloud computing, and server hosting services, as well as IOT solutions. This segment also sells equipment, such as computers and communication equipment, including servers, routers, and switches, and others; and software and integration of information security products. The company was incorporated in 1994 and is headquartered in Netanya, Israel.
About Gogo
Gogo Inc., together with its subsidiaries, provides broadband connectivity services to the aviation industry in the United States and internationally. The company's product platform includes networks, antennas, and airborne equipment and software. It offers in-flight systems; in-flight services; aviation partner support; and engineering, design, and development services, as well as production operations functions. The company offers voice and data, in-flight entertainment, and other services. In addition, it engages in the development, deployment, and operation of networks, towers, and data center infrastructure to support in-flight connectivity services, as well as in the provision of telecommunications connections to the internet. The company sells its products primarily to aircraft operators and original equipment manufacturers of business aviation aircraft through a distribution network of independent dealers. Gogo Inc. was founded in 1991 and is headquartered in Broomfield, Colorado. As of May 2024, Gogo Inc. claims that “Gogo is the only company in North America with a complete, certified airborne 5G network, meaning that all components within the network (including onboard equipment) are 5G native.”
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