Insider Selling: Sony (NYSE:SONY) Insider Sells $353,821.80 in Stock

Posted by Geri Gentry on Aug 8th, 2026

Sony Corporation (NYSE:SONY – Get Free Report) insider Ravi Ahuja sold 15,580 shares of the stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $22.71, for a total value of $353,821.80. Following the transaction, the insider directly owned 22,096 shares in the company, valued at approximately $501,800.16. This represents a 41.35% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Ravi Ahuja also recently made the following trade(s):

On Monday, July 6th, Ravi Ahuja sold 36,826 shares of Sony stock. The stock was sold at an average price of $21.08, for a total value of $776,292.08.

Sony Price Performance

Shares of Sony stock opened at $23.44 on Friday. The firm has a fifty day simple moving average of $21.26 and a 200-day simple moving average of $21.51. The company has a current ratio of 1.25, a quick ratio of 0.94 and a debt-to-equity ratio of 0.11. Sony Corporation has a 1-year low of $19.32 and a 1-year high of $30.34. The stock has a market capitalization of $138.46 billion, a price-to-earnings ratio of 20.92, a PEG ratio of 1.69 and a beta of 0.92.

Sony (NYSE:SONY – Get Free Report) last posted its earnings results on Saturday, August 1st. The company reported $0.36 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.28 by $0.08. The business had revenue of $17.45 billion for the quarter, compared to analyst estimates of $17.17 billion. Sony had a negative net margin of 2.00% and a positive return on equity of 13.06%. Sony’s revenue was up 8.2% compared to the same quarter last year. During the same period last year, the business posted $42.84 EPS. On average, sell-side analysts expect that Sony Corporation will post 1.39 earnings per share for the current year.

More Sony News

Here are the key news stories impacting Sony this week:

Positive Sentiment: Analyst upgrade: Zacks Research raised Sony from “Hold” to “Strong Buy,” reinforcing recent bullish sentiment. Jefferies also expects 2026 to be a breakout year for Sony, with Grand Theft Auto VI potentially driving PlayStation engagement and software sales. Zacks.com Jefferies on Sony and GTA VI
Positive Sentiment: Solid recent results: Sony’s latest quarterly earnings and revenue exceeded analyst expectations, with revenue rising 8.2% year over year. The results provide support for the company’s current-year earnings outlook. Sony financial results
Positive Sentiment: Potential PlayStation monetization: A report says Sony is considering advertising on PlayStation, which could create an additional recurring revenue stream if implemented without damaging the user experience. Sony PlayStation advertising report
Neutral Sentiment: Routine corporate and product news: Sony Music appointed Stephanie Yu as general counsel, while reviews and discounts for Sony headphones and Bravia televisions offer limited near-term earnings significance. Sony Music legal appointment
Negative Sentiment: Camera-sensor customer risk: OPPO reportedly may replace Sony image sensors with Samsung’s 200-megapixel sensors in future phones, raising concerns about competition and customer concentration in Sony’s imaging-sensor business. OPPO Sony sensor report
Negative Sentiment: Insider selling and strategy concerns: Robert Adrian Stringer sold 545,547 shares and Ravi Ahuja sold 15,580 shares. Both transactions were reported as sales to cover tax withholding on vested equity awards, reducing their signaling value but still creating a modest sentiment headwind. Separately, Sony’s push toward discless PlayStation consoles could concern investors about physical-game revenue and consumer reception. Sony insider sales PS5 discless strategy report

Institutional Investors Weigh In On Sony

Several large investors have recently modified their holdings of SONY. Binnacle Investments Inc boosted its stake in Sony by 81.7% in the 3rd quarter. Binnacle Investments Inc now owns 1,032 shares of the company’s stock valued at $30,000 after buying an additional 464 shares in the last quarter. V Square Quantitative Management LLC acquired a new position in Sony during the fourth quarter worth $27,000. Elyxium Wealth LLC bought a new position in shares of Sony during the fourth quarter valued at $27,000. Osterweis Capital Management Inc. bought a new position in shares of Sony during the fourth quarter valued at $28,000. Finally, Annis Gardner Whiting Capital Advisors LLC boosted its stake in shares of Sony by 404.1% in the 4th quarter. Annis Gardner Whiting Capital Advisors LLC now owns 1,109 shares of the company’s stock valued at $28,000 after purchasing an additional 889 shares in the last quarter. 14.05% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

Several analysts recently weighed in on SONY shares. Wall Street Zen upgraded Sony from a “hold” rating to a “buy” rating in a research note on Saturday, August 1st. Benchmark reissued a “buy” rating on shares of Sony in a report on Monday. Zacks Research upgraded shares of Sony from a “hold” rating to a “strong-buy” rating in a research report on Tuesday. Finally, Weiss Ratings restated a “sell (d+)” rating on shares of Sony in a report on Wednesday, May 20th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $22.00.

View Our Latest Analysis on SONY

Sony Company Profile

(Get Free Report)

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.