First Heartland Consultants Inc. Acquires 944 Shares of Vanguard S&P 500 ETF $VOO

Posted by Francis Steltz on Aug 8th, 2026

First Heartland Consultants Inc. boosted its holdings in shares of Vanguard S&P 500 ETF (NYSEARCA:VOO – Free Report) by 4.0% in the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 24,663 shares of the company’s stock after acquiring an additional 944 shares during the quarter. Vanguard S&P 500 ETF accounts for 1.1% of First Heartland Consultants Inc.’s portfolio, making the stock its 19th biggest holding. First Heartland Consultants Inc.’s holdings in Vanguard S&P 500 ETF were worth $16,938,000 as of its most recent SEC filing.

Other hedge funds also recently bought and sold shares of the company. Bill Few Associates Inc. grew its holdings in Vanguard S&P 500 ETF by 30.4% during the 2nd quarter. Bill Few Associates Inc. now owns 13,143 shares of the company’s stock worth $9,026,000 after acquiring an additional 3,064 shares in the last quarter. Glassman Wealth Services increased its position in Vanguard S&P 500 ETF by 1.0% during the 1st quarter. Glassman Wealth Services now owns 288,044 shares of the company’s stock valued at $172,121,000 after purchasing an additional 2,991 shares during the period. Fullerton Fund Management Co Ltd. bought a new stake in shares of Vanguard S&P 500 ETF in the 4th quarter valued at about $5,677,000. Motley Fool Wealth Management LLC raised its holdings in shares of Vanguard S&P 500 ETF by 89.9% in the 4th quarter. Motley Fool Wealth Management LLC now owns 47,848 shares of the company’s stock valued at $30,007,000 after purchasing an additional 22,658 shares in the last quarter. Finally, Lyell Wealth Management LP lifted its position in shares of Vanguard S&P 500 ETF by 8.1% in the 4th quarter. Lyell Wealth Management LP now owns 11,706 shares of the company’s stock worth $7,341,000 after purchasing an additional 876 shares during the period.

Vanguard S&P 500 ETF Stock Performance

Shares of VOO opened at $710.71 on Friday. The company has a 50 day moving average price of $686.69 and a 200-day moving average price of $655.26. Vanguard S&P 500 ETF has a fifty-two week low of $578.46 and a fifty-two week high of $714.16. The stock has a market capitalization of $1.01 trillion, a PE ratio of 24.97 and a beta of 1.00.

Key Stories Impacting Vanguard S&P 500 ETF

Here are the key news stories impacting Vanguard S&P 500 ETF this week:

Positive Sentiment: Investors directed billions into broad U.S. equity ETFs and mega-cap technology stocks this week, signaling continued demand for the large-cap companies that dominate VOO’s portfolio. Broad Market Momentum and Defensive Pivots: This Week’s Top ETF Flows
Positive Sentiment: U.S. stocks rose after payrolls reportedly declined by 23,000, reducing expectations for a September Federal Reserve rate hike. Lower-rate expectations can support equity valuations and benefit VOO. Nasdaq Index and S&P500: Benchmarks Rise as Payrolls Hit the Fed Hike Case
Positive Sentiment: The S&P 500 has gained about 22% over the past year while its valuation has fallen, suggesting improving earnings or fundamentals are offsetting the market’s advance and making large-cap exposure appear relatively more attractive. The Stock Market Is Finally Rising Again—and It’s Getting Cheaper, Too
Positive Sentiment: Record S&P 500 call-option activity and bullish positioning point to strong near-term investor confidence, potentially supporting further momentum in VOO. S&P 500 Call Option Volume Hits Record 4 Million Contracts
Neutral Sentiment: Analysts remain optimistic about additional S&P 500 gains despite concerns about AI spending, valuations and geopolitical tensions, providing a supportive but uncertain outlook for VOO. Tom Lee Reveals His S&P 500 Target for the End of August
Negative Sentiment: Defensive flows into ultra-short Treasuries, gold and healthcare indicate that some investors are hedging against market risks even while buying equities, which could limit upside if sentiment deteriorates. Broad Market Momentum and Defensive Pivots: This Week’s Top ETF Flows
Negative Sentiment: Articles highlight that roughly 28.7% of VOO is concentrated in seven major stocks. That concentration increases sensitivity to a reversal in mega-cap technology or the AI trade, despite the ETF’s low 0.03% expense ratio. VOO’s 0.03% Fee Hides the Real Cost
Negative Sentiment: A July sell-off in AI-related investments hurt growth funds and underscores the risk that weakness in technology leadership could weigh disproportionately on VOO. Stock Market Suffers AI Sell-Off in July. What’s Next?

Vanguard S&P 500 ETF Company Profile

(Free Report)

Vanguard 500 Index Fund (the Fund) is an open-end investment company, or mutual fund. The Fund offers four classes of shares: Investor Shares, Admiral Shares, Signal Shares, and Exchange Traded Fund (ETF) Shares. The Fund seeks to track the investment performance of the Standard & Poor’s 500 Index, an unmanaged benchmark representing the United States large-capitalization stocks. The Fund employs a passive management-or indexing-investment approach designed to track the performance of the Standard & Poor’s 500 Index.