Thor Industries (NYSE:THO – Get Free Report) and Nikola (OTCMKTS:NKLAQ – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, risk, earnings, valuation, institutional ownership and dividends.
Valuation and Earnings
This table compares Thor Industries and Nikola”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Thor Industries | $9.58 billion | 0.43 | $258.56 million | $2.31 | 34.47 |
| Nikola | $68.86 million | 0.01 | -$958.23 million | ($17.49) | -0.00 |
Profitability
This table compares Thor Industries and Nikola’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Thor Industries | 2.67% | 5.74% | 3.51% |
| Nikola | N/A | N/A | N/A |
Insider and Institutional Ownership
96.7% of Thor Industries shares are owned by institutional investors. Comparatively, 37.4% of Nikola shares are owned by institutional investors. 4.7% of Thor Industries shares are owned by insiders. Comparatively, 0.7% of Nikola shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Risk & Volatility
Thor Industries has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500. Comparatively, Nikola has a beta of 2.1, suggesting that its share price is 110% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of current recommendations and price targets for Thor Industries and Nikola, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Thor Industries | 1 | 10 | 3 | 0 | 2.14 |
| Nikola | 0 | 0 | 0 | 0 | 0.00 |
Thor Industries currently has a consensus price target of $92.33, indicating a potential upside of 15.95%. Given Thor Industries’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Thor Industries is more favorable than Nikola.
Summary
Thor Industries beats Nikola on 13 of the 14 factors compared between the two stocks.
About Thor Industries
THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.
About Nikola
Nikola Corporation operates as a technology innovator and integrator that develops energy and transportation solutions in the United States and internationally. The company operates in truck and energy units. It commercializes battery electric vehicles (BEV) and hydrogen fuel cell electric vehicles (FCEV) to the trucking sector. In addition, it develops a network of hydrogen fueling stations; and offers BEV charging solutions for its FCEV and BEV customers, as well as other third-party customers. Further, its products include Nikola Tre Class 8 truck and the Nikola's Class 8 FCEV. Additionally, the company assembles, integrates, and commissions its vehicles in collaboration with its business partners and suppliers. Nikola Corporation founded in 2015 and is headquartered in Phoenix, Arizona.
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