Planet Fitness (NYSE:PLNT) Releases Earnings Results, Beats Estimates By $0.03 EPS

Planet Fitness (NYSE:PLNT – Get Free Report) released its quarterly earnings results on Thursday. The company reported $0.88 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.03, FiscalAI reports. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.21 million. During the same quarter last year, the business posted $0.86 earnings per share. Planet Fitness’s revenue was up 7.1% compared to the same quarter last year. Planet Fitness updated its FY 2026 guidance to 3.254-3.254 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

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• Q2 performance was mixed: Planet Fitness ended the quarter with 21.5 million members, up 3.6% year over year, while same-club sales rose 1.7% and adjusted EBITDA increased 3.5% to $153 million. However, comparable sales were driven entirely by rate growth, reflecting slower member additions.
• Management raised full-year adjusted EPS growth guidance to approximately 6% from 4%, primarily due to share repurchases, while maintaining expectations for roughly 7% revenue growth, 6% adjusted EBITDA growth, and 180–190 new club openings.
• The company is prioritizing sustainable member growth through revised marketing, media optimization, retention tools, app upgrades, and a national limited-time $10 Classic Card promotion. Management emphasized that the promotion is a test—not a rollback of the standard $15 price—and said Black Card pricing decisions remain under evaluation.
• Planet Fitness repurchased approximately 4 million shares for $200 million during Q2, bringing year-to-date buybacks to $250 million and leaving $250 million under its authorization. Management also plans to continue recycling capital selectively through asset sales and international opportunities.
• Black Card penetration increased 210 basis points year over year to approximately 68%, supported by continued additions to recovery offerings, while the expanded Black Card Spa test across 100 clubs and a redesigned app are intended to improve engagement and retention.

Planet Fitness Price Performance

NYSE:PLNT traded down $1.17 during mid-day trading on Friday, reaching $50.04. The company’s stock had a trading volume of 2,904,341 shares, compared to its average volume of 1,997,513. The company’s fifty day simple moving average is $52.68 and its two-hundred day simple moving average is $67.15. Planet Fitness has a twelve month low of $37.03 and a twelve month high of $114.26. The stock has a market cap of $3.98 billion, a P/E ratio of 16.96, a P/E/G ratio of 1.09 and a beta of 1.03.

Wall Street Analyst Weigh In

PLNT has been the subject of several analyst reports. KeyCorp cut their target price on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a research note on Friday, May 8th. Zacks Research upgraded shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a report on Friday, July 10th. Cantor Fitzgerald set a $62.00 price objective on shares of Planet Fitness in a research report on Thursday, July 9th. Deutsche Bank Aktiengesellschaft reissued a “hold” rating and issued a $55.00 price objective on shares of Planet Fitness in a research report on Wednesday, July 22nd. Finally, Roth Capital decreased their target price on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating on the stock in a research report on Wednesday, May 20th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, Planet Fitness currently has a consensus rating of “Moderate Buy” and a consensus target price of $70.03.

Check Out Our Latest Analysis on Planet Fitness

Institutional Inflows and Outflows

Several large investors have recently made changes to their positions in PLNT. EverSource Wealth Advisors LLC grew its holdings in shares of Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the period. Los Angeles Capital Management LLC acquired a new position in Planet Fitness during the fourth quarter valued at approximately $41,000. Danske Bank A S purchased a new stake in Planet Fitness during the third quarter worth approximately $52,000. Caitong International Asset Management Co. Ltd increased its position in shares of Planet Fitness by 6,588.9% in the third quarter. Caitong International Asset Management Co. Ltd now owns 602 shares of the company’s stock worth $62,000 after acquiring an additional 593 shares in the last quarter. Finally, Parallel Advisors LLC raised its stake in shares of Planet Fitness by 300.9% in the 4th quarter. Parallel Advisors LLC now owns 930 shares of the company’s stock valued at $101,000 after acquiring an additional 698 shares during the period. 95.53% of the stock is owned by hedge funds and other institutional investors.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness exceeded expectations in the second quarter, reporting adjusted EPS of $0.88 versus the $0.85 consensus estimate and revenue of $365.2 million versus estimates of $356.2 million. Revenue increased 7.1% year over year. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management repurchased and retired approximately $200 million of Class A stock during the quarter, while raising its full-year 2026 EPS outlook to approximately $3.254, above the roughly $3.20 analyst consensus. The company continues to target 180–190 new club openings. Planet Fitness Announces Second Quarter 2026 Results
• Neutral Sentiment: Analyst coverage highlighted pricing tests, marketing changes and a strategic shift intended to support growth. However, system-wide same-club sales rose only 1.7%, suggesting that the benefits of these initiatives have not yet fully offset softer member growth. PLNT Q2 Deep Dive
• Negative Sentiment: Several law firms publicized a previously filed securities class-action lawsuit against Planet Fitness and certain executives. The complaints allege that the company failed to disclose risks related to its marketing strategy and market conditions before a May 2026 guidance revision. The allegations have not been proven, but the repeated notices may pressure sentiment and create potential legal costs or liabilities. The lead-plaintiff deadline is September 14, 2026. Planet Fitness Securities Class Action Announcement

Planet Fitness Company Profile

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Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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