Neil Hunt Sells 2,000 Shares of Roku (NASDAQ:ROKU) Stock

Posted by George Bondi on Aug 7th, 2026

Roku, Inc. (NASDAQ:ROKU – Get Free Report) Director Neil Hunt sold 2,000 shares of the firm’s stock in a transaction dated Monday, August 3rd. The shares were sold at an average price of $146.25, for a total value of $292,500.00. Following the completion of the sale, the director owned 9,629 shares of the company’s stock, valued at approximately $1,408,241.25. This represents a 17.20% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Price Performance

Shares of Roku stock opened at $150.07 on Friday. The business has a 50-day simple moving average of $137.93 and a 200 day simple moving average of $116.04. Roku, Inc. has a one year low of $78.53 and a one year high of $150.61. The firm has a market capitalization of $22.12 billion, a price-to-earnings ratio of 112.84 and a beta of 2.01.

Roku News Summary

Here are the key news stories impacting Roku this week:

Positive Sentiment: Roku reported adjusted earnings of $1.08 per share, well above the approximately $0.60–$0.61 analyst consensus, while revenue rose 21.9% year over year to $1.35 billion, exceeding estimates of about $1.30 billion. Net income reached $164 million, compared with $0.07 per share in the year-ago quarter. Reuters earnings report
Positive Sentiment: The revenue beat was driven by strength in advertising and subscriptions, reinforcing Roku’s platform business as its primary growth engine and supporting the investment case for its streaming ecosystem. Yahoo Finance advertising and subscriptions report
Positive Sentiment: The results arrive ahead of Fox Corporation’s planned $22 billion acquisition of Roku, potentially increasing investor confidence in the strategic value of Roku’s streaming distribution platform. Roku second-quarter results release
Neutral Sentiment: Because the Fox transaction is pending, Roku did not hold an earnings call or provide financial guidance. This limits visibility into the company’s standalone outlook and makes the acquisition terms and closing timeline more important to shareholders. Benzinga earnings coverage
Negative Sentiment: Several insiders, including President Charles Collier, Director Neil Hunt and Chief Accounting Officer Matthew Banks, recently sold shares under pre-arranged Rule 10b5-1 plans. The sales may create modest sentiment pressure, although they were scheduled transactions rather than clear discretionary signals. Roku insider sale report

Institutional Investors Weigh In On Roku

Several institutional investors have recently bought and sold shares of the stock. Blue Trust Inc. boosted its holdings in Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after acquiring an additional 204 shares during the last quarter. Bayban raised its holdings in shares of Roku by 1,300.0% in the first quarter. Bayban now owns 280 shares of the company’s stock valued at $26,000 after purchasing an additional 260 shares during the last quarter. WPG Advisers LLC purchased a new stake in shares of Roku in the fourth quarter valued at about $31,000. Safe Harbor Fiduciary LLC purchased a new stake in shares of Roku in the fourth quarter valued at about $31,000. Finally, Elevation Wealth Partners LLC lifted its position in shares of Roku by 208.7% during the second quarter. Elevation Wealth Partners LLC now owns 318 shares of the company’s stock valued at $44,000 after purchasing an additional 215 shares in the last quarter. Institutional investors own 86.30% of the company’s stock.

Wall Street Analyst Weigh In

A number of brokerages have recently weighed in on ROKU. Rosenblatt Securities upped their target price on Roku from $150.00 to $160.00 and gave the stock a “buy” rating in a research report on Tuesday, June 16th. Guggenheim lifted their price target on shares of Roku from $140.00 to $145.00 and gave the company a “buy” rating in a research report on Tuesday, June 9th. Wells Fargo & Company boosted their price target on shares of Roku from $137.00 to $167.00 and gave the company an “overweight” rating in a research note on Friday, May 1st. Wolfe Research downgraded shares of Roku from an “outperform” rating to a “peer perform” rating in a report on Tuesday, June 16th. Finally, Weiss Ratings restated a “hold (c-)” rating on shares of Roku in a report on Friday, May 15th. Ten analysts have rated the stock with a Buy rating and seventeen have assigned a Hold rating to the company. According to data from MarketBeat, the company presently has an average rating of “Hold” and an average price target of $155.12.

View Our Latest Stock Report on Roku

About Roku

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.