Cricut (NASDAQ:CRCT) Raised to “Strong-Buy” at Zacks Research

Posted by Brenda Bartman on Aug 7th, 2026

Cricut (NASDAQ:CRCT – Get Free Report) was upgraded by equities researchers at Zacks Research from a “hold” rating to a “strong-buy” rating in a research report issued on Wednesday,Zacks.com reports.

Several other equities analysts have also recently issued reports on CRCT. Weiss Ratings upgraded shares of Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Tuesday, July 21st. Morgan Stanley restated an “underweight” rating and set a $3.70 price target on shares of Cricut in a research report on Wednesday. Finally, The Goldman Sachs Group reaffirmed a “sell” rating and issued a $3.75 price objective on shares of Cricut in a report on Wednesday, May 6th. One analyst has rated the stock with a Strong Buy rating, one has given a Hold rating and four have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has an average rating of “Reduce” and a consensus target price of $3.82.

Read Our Latest Stock Report on Cricut

Cricut Price Performance

Cricut stock opened at $6.07 on Wednesday. Cricut has a 52 week low of $3.73 and a 52 week high of $6.93. The company has a market capitalization of $1.27 billion, a price-to-earnings ratio of 14.12 and a beta of 0.19. The stock has a 50-day moving average price of $4.52 and a 200 day moving average price of $4.36.

Cricut (NASDAQ:CRCT – Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share for the quarter, beating the consensus estimate of $0.06 by $0.13. Cricut had a return on equity of 24.83% and a net margin of 12.71%.The company had revenue of $156.28 million during the quarter, compared to analysts’ expectations of $159.95 million. Research analysts anticipate that Cricut will post 0.14 EPS for the current fiscal year.

Insider Activity

In other news, CEO Arora Ashish sold 60,000 shares of the company’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $5.98, for a total transaction of $358,800.00. Following the completion of the transaction, the chief executive officer directly owned 4,207,105 shares of the company’s stock, valued at $25,158,487.90. This represents a 1.41% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Jason Makler bought 9,691 shares of the firm’s stock in a transaction dated Tuesday, May 12th. The shares were acquired at an average price of $4.34 per share, for a total transaction of $42,058.94. Following the transaction, the director directly owned 29,690 shares in the company, valued at approximately $128,854.60. This represents a 48.46% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders sold 213,633 shares of company stock worth $1,023,514 over the last three months. 16.48% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Cricut

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Osaic Holdings Inc. grew its holdings in Cricut by 255.9% in the 2nd quarter. Osaic Holdings Inc. now owns 3,644 shares of the company’s stock valued at $25,000 after buying an additional 2,620 shares in the last quarter. Caitong International Asset Management Co. Ltd boosted its position in shares of Cricut by 57,811.1% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 5,212 shares of the company’s stock valued at $26,000 after acquiring an additional 5,203 shares during the last quarter. Royal Bank of Canada boosted its position in shares of Cricut by 265.0% during the 1st quarter. Royal Bank of Canada now owns 8,165 shares of the company’s stock valued at $30,000 after acquiring an additional 5,928 shares during the last quarter. Guggenheim Capital LLC purchased a new stake in shares of Cricut in the fourth quarter valued at about $55,000. Finally, Orion Porfolio Solutions LLC purchased a new stake in shares of Cricut in the fourth quarter valued at about $63,000. Institutional investors and hedge funds own 19.60% of the company’s stock.

Trending Headlines about Cricut

Here are the key news stories impacting Cricut this week:

Positive Sentiment: Q2 earnings exceeded expectations: Cricut reported adjusted earnings of $0.19 per share, well above the roughly $0.04–$0.06 analyst consensus and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
Positive Sentiment: Profitability strengthened: Net income increased 59% year over year to $39.1 million, supporting the view that cost controls are offsetting some sales pressure. Cricut Reports Second Quarter 2026 Financial Results
Positive Sentiment: Recurring subscriber base grew: Paid subscribers surpassed 3.1 million, up 3% from the prior year, providing support for Cricut’s subscription revenue model. Cricut Q2 2026 Earnings Call Transcript
Positive Sentiment: Dividend supports the value case: Cricut paid its recurring semiannual dividend of $0.10 per share in July, which may appeal to income-oriented investors. Cricut Is Crafting Value Where It Matters Most
Neutral Sentiment: Several institutional investors increased their holdings during the first and second quarters, including Arrowstreet Capital, Russell Investments and Jane Street, although institutional ownership remains about 19.6%.
Negative Sentiment: Revenue missed estimates: Q2 revenue declined 9% year over year to approximately $156.3 million, below the $159.95 million consensus, signaling continued demand pressure despite the earnings beat. Cricut Q2 2026 Results Presentation
Negative Sentiment: CEO selling adds a sentiment overhang: CEO Ashish Arora sold 60,000 shares at $4.77 and another 60,000 at $5.98. Both transactions were conducted under a pre-arranged Rule 10b5-1 plan, and he still owns more than 4.2 million shares, reducing—but not eliminating—the concern. Cricut Insider Selling
Negative Sentiment: Analyst outlook remains bearish: Morgan Stanley maintained an underweight rating with a $3.70 target, while the consensus remains “Strong Sell” with an average target of $3.82. Cricut Analyst Ratings

About Cricut

(Get Free Report)

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.