goeasy (OTCMKTS:EHMEF – Get Free Report) and World Acceptance (NASDAQ:WRLD – Get Free Report) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, valuation, institutional ownership and earnings.
Valuation and Earnings
This table compares goeasy and World Acceptance”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| goeasy | N/A | N/A | N/A | $1.24 | 28.06 |
| World Acceptance | $585.74 million | 1.51 | $34.59 million | $8.46 | 22.46 |
Profitability
This table compares goeasy and World Acceptance’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| goeasy | N/A | N/A | N/A |
| World Acceptance | 6.71% | 12.13% | 4.00% |
Insider and Institutional Ownership
23.7% of goeasy shares are held by institutional investors. Comparatively, 83.6% of World Acceptance shares are held by institutional investors. 38.0% of World Acceptance shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of recent recommendations and price targets for goeasy and World Acceptance, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| goeasy | 1 | 3 | 1 | 0 | 2.00 |
| World Acceptance | 0 | 2 | 0 | 0 | 2.00 |
Summary
World Acceptance beats goeasy on 7 of the 9 factors compared between the two stocks.
About goeasy
goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. It offers unsecured and secured installment loans; home equity secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. The companyleases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.
About World Acceptance
World Acceptance Corporation engages in consumer finance business in the United States. The company provides short-term small installment loans, medium-term larger installment loans, related credit insurance, and ancillary products and services to individuals. It offers income tax return preparation and filing services; and automobile club memberships. It serves individuals with limited access to other sources of consumer credit, such as banks, credit unions, other consumer finance businesses, and credit card lenders. World Acceptance Corporation was founded in 1962 and is headquartered in Greenville, South Carolina.
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