Harbor Investment Advisory LLC raised its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG – Free Report) by 2,210.2% during the second quarter, according to its most recent filing with the SEC. The firm owned 4,320 shares of the business services provider’s stock after purchasing an additional 4,133 shares during the period. Harbor Investment Advisory LLC’s holdings in Booking were worth $770,000 at the end of the most recent reporting period.
Other large investors have also modified their holdings of the company. Brighton Jones LLC lifted its holdings in Booking by 34.9% during the fourth quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock worth $1,249,000 after buying an additional 65 shares during the period. Revolve Wealth Partners LLC bought a new stake in Booking during the 4th quarter valued at $209,000. Sivia Capital Partners LLC increased its holdings in shares of Booking by 25.0% in the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after acquiring an additional 33 shares during the period. Schnieders Capital Management LLC. increased its holdings in shares of Booking by 50.0% in the 2nd quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock valued at $504,000 after acquiring an additional 29 shares during the period. Finally, Osterweis Capital Management Inc. bought a new position in shares of Booking in the 2nd quarter worth $179,000. Institutional investors own 92.42% of the company’s stock.
Analyst Upgrades and Downgrades
BKNG has been the subject of a number of analyst reports. Cantor Fitzgerald upped their price objective on Booking from $175.00 to $220.00 and gave the stock a “neutral” rating in a research note on Wednesday. Robert W. Baird set a $230.00 target price on shares of Booking in a report on Wednesday. HSBC decreased their price target on shares of Booking from $309.84 to $298.00 and set a “buy” rating for the company in a research report on Wednesday, April 29th. Gordon Haskett raised their price target on shares of Booking from $217.00 to $220.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Finally, Piper Sandler reaffirmed a “neutral” rating and issued a $215.00 price objective (up from $195.00) on shares of Booking in a research report on Wednesday. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and eight have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Booking presently has a consensus rating of “Moderate Buy” and an average target price of $234.98.
Booking Price Performance
Shares of BKNG stock opened at $207.02 on Thursday. Booking Holdings Inc. has a 1-year low of $150.14 and a 1-year high of $231.80. The stock’s fifty day moving average price is $177.73 and its 200 day moving average price is $176.76. The company has a market cap of $160.42 billion, a price-to-earnings ratio of 22.91, a price-to-earnings-growth ratio of 1.22 and a beta of 1.07.
Booking (NASDAQ:BKNG – Get Free Report) last released its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating analysts’ consensus estimates of $2.43 by $0.11. Booking had a negative return on equity of 120.96% and a net margin of 25.53%.The company had revenue of $7.35 billion during the quarter, compared to analysts’ expectations of $7.19 billion. During the same period last year, the business posted $55.40 earnings per share. The firm’s revenue was up 8.1% compared to the same quarter last year. As a group, equities research analysts anticipate that Booking Holdings Inc. will post 10.43 earnings per share for the current year.
Booking Announces Dividend
The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be issued a dividend of $0.42 per share. The ex-dividend date is Friday, September 11th. This represents a $1.68 annualized dividend and a dividend yield of 0.8%. Booking’s dividend payout ratio is 22.11%.
Insider Activity at Booking
In related news, Director Robert J. Mylod, Jr. sold 5,000 shares of the stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $200.00, for a total value of $1,000,000.00. Following the completion of the transaction, the director directly owned 16,000 shares of the company’s stock, valued at $3,200,000. This trade represents a 23.81% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Vanessa Ames Wittman sold 1,125 shares of Booking stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $192.00, for a total transaction of $216,000.00. Following the completion of the sale, the director owned 16,508 shares of the company’s stock, valued at $3,169,536. This trade represents a 6.38% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 68,625 shares of company stock valued at $11,445,375 in the last three months. 0.17% of the stock is owned by insiders.
Key Booking News
Here are the key news stories impacting Booking this week:
- Positive Sentiment: Q2 results exceeded expectations: Adjusted earnings per share were $2.54 versus the $2.43–$2.45 consensus, while revenue rose 8.1% year over year to $7.35 billion, ahead of the $7.19 billion estimate. Room nights, gross bookings and EBITDA also surpassed expectations. Booking Holdings Q2 results top estimates as travel demand remains resilient
- Positive Sentiment: Travel demand remains resilient: Strong domestic and regional travel supported growth across the platform, helping ease concerns about weaker long-haul international demand and Middle East-related disruption. Investors viewed the performance as evidence that Booking’s business remains durable. Booking Holdings Stock Surges on Better-Than-Expected Results
- Positive Sentiment: Analysts raised their targets: UBS increased its target to $274 and initiated a Buy rating; Benchmark raised its target to $250 and also rated the stock Buy; Wedbush lifted its target to $247 with an Outperform rating. BTIG reaffirmed Buy with a $250 target. These revisions reinforce the post-earnings bullish sentiment. Analyst target updates
- Positive Sentiment: AI and efficiency initiatives add longer-term potential: Management highlighted early benefits from AI-powered personalization, connected-trip development and higher savings, while Booking’s transaction infrastructure remains difficult for generative AI competitors to replicate. BKNG Q2 Earnings Call Centers on Resilience, AI and Savings
- Neutral Sentiment: Cantor Fitzgerald raised its price target from $175 to $220 but maintained a Neutral rating, indicating more limited upside after the rally. Cantor Fitzgerald analyst update
- Negative Sentiment: Near-term risks remain: Booking guided third-quarter revenue to $9.4–$9.5 billion, below the roughly $9.7 billion consensus estimate. Management also cited Middle East-related volatility, while marketing expenses growing faster than revenue could pressure customer-acquisition costs and margins. Booking Holdings: The Buy Thesis Survives Q2
Booking Profile
Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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