Brokerages Set Apple Inc. (NASDAQ:AAPL) Target Price at $331.60

Posted by Geri Gentry on Aug 6th, 2026

Apple Inc. (NASDAQ:AAPL – Get Free Report) has earned a consensus recommendation of “Moderate Buy” from the thirty-six ratings firms that are presently covering the stock, MarketBeat.com reports. Three equities research analysts have rated the stock with a sell rating, eleven have assigned a hold rating, twenty-one have given a buy rating and one has issued a strong buy rating on the company. The average 12-month price objective among brokerages that have issued ratings on the stock in the last year is $330.4444.

A number of research analysts recently commented on the stock. DZ Bank lowered shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 price objective on the stock. in a research note on Tuesday. TD Cowen upped their target price on Apple from $350.00 to $400.00 and gave the stock a “buy” rating in a research report on Friday, July 31st. Monness Crespi & Hardt lifted their price target on Apple from $315.00 to $335.00 and gave the company a “buy” rating in a research report on Friday, May 1st. BNP Paribas Exane raised Apple from a “neutral” rating to an “outperform” rating and set a $300.00 price objective on the stock in a research note on Friday, April 17th. Finally, Rosenblatt Securities upped their price objective on Apple from $276.00 to $300.00 and gave the company a “neutral” rating in a report on Friday, July 31st.

Get Our Latest Stock Analysis on Apple

Insiders Place Their Bets

In other Apple news, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders own 0.06% of the company’s stock.

Hedge Funds Weigh In On Apple

A number of institutional investors have recently bought and sold shares of AAPL. Bridgewater Advisors Inc. acquired a new stake in Apple during the 2nd quarter worth about $65,444,000. SFE Investment Counsel purchased a new stake in Apple during the second quarter valued at about $24,889,000. Alesco Advisors LLC An ESL Co acquired a new position in shares of Apple in the second quarter worth about $10,417,000. Bank Hapoalim BM acquired a new position in shares of Apple in the second quarter worth about $6,777,000. Finally, USA Financial Formulas increased its position in shares of Apple by 48,957.1% in the first quarter. USA Financial Formulas now owns 3,434 shares of the iPhone maker’s stock worth $872,000 after acquiring an additional 3,427 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

Positive Sentiment: Strong iPhone demand supports the recovery. Apple’s fiscal third-quarter revenue reached a June-quarter record of $109.4 billion, while external data indicate quarterly iPhone sales were stronger than headline disclosures suggested. India sales reportedly exceeded $10 billion, highlighting potential for further geographic growth. Apple’s Quarterly iPhone Sales Were Even Better Than They Seem
Positive Sentiment: Some analysts and commentators view the selloff as excessive. Bullish coverage points to Apple’s ecosystem, balance sheet, recurring services revenue and long-term ability to benefit from artificial intelligence, while CNBC commentators recommended remaining long AAPL. Apple’s Selloff Is Overdone
Neutral Sentiment: Apple is preparing for a leadership transition. Tim Cook’s final quarter as CEO was a record June quarter, but John Ternus now inherits questions about AI execution, product innovation and growth. September product rumors, including a possible foldable iPhone, could provide a future catalyst but remain unconfirmed. Tim Cook’s Last Quarter as CEO Was Apple’s Best June Quarter Ever
Neutral Sentiment: Apple’s legal battle with OpenAI is escalating. Apple is seeking an injunction over alleged trade-secret misuse, while OpenAI has publicly challenged Apple’s claims. The dispute may protect Apple’s technology but also introduces legal and strategic uncertainty around AI hardware plans. Apple Seeks Preliminary Injunction Against OpenAI
Negative Sentiment: Cost pressures and cautious guidance remain the main overhangs. Reports say memory prices are expected to rise, potentially compressing margins and increasing iPhone costs. Analysts including DZ Bank, China Renaissance and Phillip Securities downgraded AAPL, citing persistent component inflation, slower Services growth and an unclear AI payoff. AAPL Downgrades as Wall Street Sees Memory Inflation Pressures Persisting
Negative Sentiment: Valuation leaves little room for disappointment. Despite an earnings beat, AAPL trades at a premium multiple, while Services growth slowed and guidance raised concerns that near-term earnings may not justify the valuation. Google’s expected Pixel Tag could also create incremental competition for AirTag, though the financial impact is likely limited. Apple: A Price That Leaves Nothing for the Buyer

Apple Stock Performance

Shares of AAPL opened at $311.00 on Monday. The firm has a 50-day moving average price of $309.43 and a 200 day moving average price of $282.62. The firm has a market capitalization of $4.54 trillion, a PE ratio of 35.67, a P/E/G ratio of 2.66 and a beta of 1.09. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple has a 52-week low of $205.59 and a 52-week high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the firm earned $1.57 EPS. On average, sell-side analysts anticipate that Apple will post 8.74 earnings per share for the current fiscal year.

Apple Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, August 13th. Shareholders of record on Monday, August 10th will be given a $0.27 dividend. The ex-dividend date is Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is 12.39%.

About Apple

(Get Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.