Segall Bryant & Hamill LLC Invests $1.50 Million in Planet Fitness, Inc. $PLNT

Posted by George Bondi on Aug 5th, 2026

Segall Bryant & Hamill LLC purchased a new position in shares of Planet Fitness, Inc. (NYSE:PLNT – Free Report) in the first quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund purchased 19,280 shares of the company’s stock, valued at approximately $1,502,000.

Several other hedge funds also recently bought and sold shares of PLNT. MML Investors Services LLC increased its stake in Planet Fitness by 1.3% in the 4th quarter. MML Investors Services LLC now owns 9,811 shares of the company’s stock worth $1,064,000 after buying an additional 122 shares during the period. Public Employees Retirement System of Ohio grew its position in shares of Planet Fitness by 0.5% during the 3rd quarter. Public Employees Retirement System of Ohio now owns 26,627 shares of the company’s stock worth $2,764,000 after buying an additional 123 shares in the last quarter. Coldstream Capital Management Inc. increased its stake in shares of Planet Fitness by 4.6% during the fourth quarter. Coldstream Capital Management Inc. now owns 3,782 shares of the company’s stock valued at $410,000 after buying an additional 168 shares during the period. Clearstead Advisors LLC increased its stake in shares of Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after buying an additional 193 shares during the period. Finally, EverSource Wealth Advisors LLC raised its holdings in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares in the last quarter. Institutional investors own 95.53% of the company’s stock.

Planet Fitness Price Performance

Shares of PLNT stock opened at $55.93 on Wednesday. The stock’s 50-day moving average is $52.68 and its 200 day moving average is $67.90. Planet Fitness, Inc. has a 1-year low of $37.03 and a 1-year high of $114.26. The company has a market cap of $4.44 billion, a P/E ratio of 20.19, a PEG ratio of 1.22 and a beta of 1.03.

Planet Fitness (NYSE:PLNT – Get Free Report) last announced its earnings results on Thursday, May 7th. The company reported $0.74 EPS for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. The business had revenue of $337.24 million during the quarter, compared to the consensus estimate of $298.60 million. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The firm’s revenue was up 21.9% on a year-over-year basis. During the same period in the previous year, the company posted $0.59 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, analysts anticipate that Planet Fitness, Inc. will post 3.17 EPS for the current year.

Insider Activity at Planet Fitness

In other news, Director Frances G. Rathke bought 5,000 shares of the firm’s stock in a transaction that occurred on Friday, May 8th. The stock was bought at an average price of $46.21 per share, with a total value of $231,050.00. Following the completion of the transaction, the director directly owned 5,000 shares of the company’s stock, valued at approximately $231,050. The trade was a ∞ increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. 0.90% of the stock is currently owned by company insiders.

Wall Street Analysts Forecast Growth

Several brokerages have issued reports on PLNT. Guggenheim dropped their target price on shares of Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, May 8th. KeyCorp reduced their price target on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a report on Friday, May 8th. Canaccord Genuity Group upped their price target on shares of Planet Fitness from $80.00 to $82.00 and gave the stock a “buy” rating in a research report on Monday, July 20th. Royal Bank Of Canada dropped their price objective on shares of Planet Fitness from $85.00 to $55.00 and set an “outperform” rating on the stock in a research note on Friday, May 8th. Finally, William Blair lowered shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a report on Thursday, May 7th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $74.50.

View Our Latest Stock Report on Planet Fitness

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

Positive Sentiment: Planet Fitness previously reported better-than-expected quarterly results, including $0.74 in EPS versus a $0.63 consensus estimate and revenue of $337.2 million versus expectations of $298.6 million. Revenue increased 21.9% year over year, providing a fundamental offset to the legal overhang.
Neutral Sentiment: Several firms—including Rosen, Pomerantz, Bernstein Liebhard, Bronstein Gewirtz, Schall Brown & Schwartz, and others—are seeking investors who purchased PLNT shares from November 6, 2025, through May 6, 2026, to serve as lead plaintiffs. The lead-plaintiff deadline is September 14, 2026. Rosen investor notice
Negative Sentiment: The lawsuits allege that Planet Fitness and certain executives violated federal securities laws by misleading investors about membership growth, Black Card pricing, same-club sales, and the company’s three-year growth outlook. The allegations have not been proven in court. Levi & Korsinsky lawsuit notice
Negative Sentiment: Investor notices link the legal claims to a sharp prior selloff after Planet Fitness lowered its 2026 targets and withdrew its three-year growth algorithm. Reports also cite a marketing campaign that allegedly alienated casual gym-goers and contributed to disappointing membership gains during the key first-quarter sign-up period. Bleichmar Fonti & Auld lawsuit announcement
Negative Sentiment: The expanding number of law-firm solicitations increases reputational and litigation uncertainty for PLNT. Potential financial damages, legal expenses, and continued investor scrutiny could weigh on the stock even though Planet Fitness is guiding to approximately $3.19 in 2026 EPS.

About Planet Fitness

(Free Report)

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.