BNP Paribas Exane Reaffirms Outperform Rating for Zebra Technologies (NASDAQ:ZBRA)

Posted by George Bondi on Aug 5th, 2026

Zebra Technologies (NASDAQ:ZBRA – Get Free Report)‘s stock had its “outperform” rating reissued by investment analysts at BNP Paribas Exane in a research report issued on Wednesday,Benzinga reports. They currently have a $455.00 target price on the industrial products company’s stock, up from their previous target price of $370.00. BNP Paribas Exane’s price objective suggests a potential upside of 21.05% from the stock’s previous close.

A number of other research analysts also recently issued reports on the company. UBS Group reissued a “buy” rating on shares of Zebra Technologies in a research note on Wednesday. Barclays raised their price objective on shares of Zebra Technologies from $346.00 to $410.00 and gave the stock an “overweight” rating in a report on Wednesday. Wolfe Research reissued an “outperform” rating and set a $317.00 price objective on shares of Zebra Technologies in a research note on Thursday, July 9th. Citigroup reiterated a “neutral” rating on shares of Zebra Technologies in a research note on Wednesday. Finally, Wall Street Zen upgraded Zebra Technologies from a “hold” rating to a “buy” rating in a report on Sunday, June 28th. Eight equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $366.55.

Read Our Latest Research Report on ZBRA

Zebra Technologies Stock Performance

Shares of Zebra Technologies stock traded up $7.06 during trading on Wednesday, reaching $375.89. The company’s stock had a trading volume of 743,782 shares, compared to its average volume of 869,735. The company has a quick ratio of 0.57, a current ratio of 0.96 and a debt-to-equity ratio of 0.69. The business’s 50-day moving average price is $257.61 and its 200-day moving average price is $240.86. Zebra Technologies has a 52 week low of $199.05 and a 52 week high of $374.21. The firm has a market cap of $17.90 billion, a PE ratio of 45.36 and a beta of 1.59.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last issued its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.36 by $1.99. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The company had revenue of $1.56 billion for the quarter, compared to analyst estimates of $1.50 billion. During the same quarter last year, the company posted $3.61 EPS. The company’s revenue for the quarter was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Equities analysts forecast that Zebra Technologies will post 15.2 earnings per share for the current year.

Insiders Place Their Bets

In other news, insider Loizides Melissa Luff sold 500 shares of the company’s stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total value of $126,975.00. Following the transaction, the insider directly owned 3,702 shares in the company, valued at approximately $940,122.90. This represents a 11.90% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the completion of the transaction, the director owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This represents a 32.67% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.91% of the stock is owned by insiders.

Institutional Trading of Zebra Technologies

Hedge funds and other institutional investors have recently modified their holdings of the business. Alliancebernstein L.P. raised its position in shares of Zebra Technologies by 1,310.3% during the 2nd quarter. Alliancebernstein L.P. now owns 779,680 shares of the industrial products company’s stock worth $240,422,000 after purchasing an additional 724,396 shares during the period. Norges Bank bought a new stake in shares of Zebra Technologies during the fourth quarter valued at approximately $134,505,000. Focus Partners Wealth boosted its position in shares of Zebra Technologies by 2,635.4% during the fourth quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock worth $132,575,000 after buying an additional 523,605 shares during the period. Invesco Ltd. increased its position in Zebra Technologies by 30.1% in the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock valued at $437,444,000 after acquiring an additional 416,568 shares during the period. Finally, Swedbank AB increased its holdings in shares of Zebra Technologies by 958.0% during the first quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after purchasing an additional 378,400 shares during the period. 91.03% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Zebra Technologies

Here are the key news stories impacting Zebra Technologies this week:

Positive Sentiment: Q2 results significantly exceeded expectations. Zebra reported revenue of $1.557 billion, up 20.4% year over year, while non-GAAP EPS rose to $6.35 from $3.61 a year earlier. Revenue and earnings surpassed consensus estimates of approximately $1.50 billion and $4.36 per share, respectively. Zebra Technologies Announces Second Quarter 2026 Results
Positive Sentiment: Management raised its 2026 guidance. Full-year EPS is now expected at $20.75-$21.25, well above the prior consensus estimate of $17.87, while revenue guidance was set at $6.2-$6.3 billion versus consensus of $6.1 billion. Third-quarter EPS guidance of $4.70-$4.90 also exceeds the $4.38 consensus estimate. ZBRA Q2 Earnings Beat Estimates on Sales Growth, Outlook Raised
Positive Sentiment: Analyst sentiment improved. Needham raised its price target from $345 to $410 and assigned a Buy rating, implying additional upside from recent trading levels. Investors are also responding to reports of organic sales growth, pricing power and demand for AI-enabled devices, machine vision and frontline automation. Needham raises Zebra Technologies price target
Neutral Sentiment: Valuation and execution are increasingly important. Following the sharp advance, ZBRA trades at a relatively elevated earnings multiple and near its one-year high. Continued gains will likely depend on Zebra converting strong demand and supply-constrained conditions into sustained revenue, margin and cash-flow growth.

Zebra Technologies Company Profile

(Get Free Report)

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.