Snap’s (SNAP) Market Perform Rating Reiterated at Citizens Jmp

Posted by Brian Himes on Aug 4th, 2026

Snap (NYSE:SNAP – Get Free Report)‘s stock had its “market perform” rating reaffirmed by research analysts at Citizens Jmp in a report issued on Tuesday,Benzinga reports.

Several other brokerages also recently weighed in on SNAP. Truist Financial set a $8.00 price target on Snap in a report on Wednesday, June 17th. KeyCorp upgraded shares of Snap from a “sector weight” rating to an “overweight” rating in a report on Monday, April 27th. DA Davidson assumed coverage on shares of Snap in a research report on Wednesday, July 8th. They issued a “neutral” rating and a $5.00 price objective for the company. Benchmark reiterated a “hold” rating on shares of Snap in a research note on Wednesday, June 17th. Finally, JPMorgan Chase & Co. dropped their target price on shares of Snap from $7.00 to $6.00 and set an “underweight” rating on the stock in a research report on Thursday, May 7th. One research analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, twenty-five have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, Snap presently has an average rating of “Hold” and a consensus target price of $7.57.

Check Out Our Latest Stock Report on Snap

Snap Stock Performance

Shares of SNAP opened at $5.67 on Tuesday. The company has a current ratio of 3.53, a quick ratio of 3.53 and a debt-to-equity ratio of 1.67. The firm has a market cap of $9.57 billion, a PE ratio of -23.43 and a beta of 1.03. Snap has a 12 month low of $3.81 and a 12 month high of $9.55. The stock has a fifty day moving average price of $4.96 and a 200-day moving average price of $5.34.

Snap (NYSE:SNAP – Get Free Report) last announced its earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, topping the consensus estimate of ($0.12) by $0.02. Snap had a negative return on equity of 18.92% and a negative net margin of 6.72%.The firm had revenue of $1.60 billion for the quarter, compared to the consensus estimate of $1.54 billion. During the same period in the previous year, the business earned ($0.16) EPS. The firm’s revenue for the quarter was up 18.9% on a year-over-year basis. Equities research analysts predict that Snap will post -0.07 earnings per share for the current fiscal year.

Insider Buying and Selling at Snap

In related news, insider Ajit Mohan sold 6,923 shares of the firm’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $5.58, for a total transaction of $38,630.34. Following the completion of the transaction, the insider owned 5,050,968 shares of the company’s stock, valued at $28,184,401.44. This trade represents a 0.14% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, General Counsel Zachary M. Briers sold 11,958 shares of the firm’s stock in a transaction on Thursday, June 4th. The stock was sold at an average price of $6.00, for a total transaction of $71,748.00. Following the transaction, the general counsel directly owned 2,560,835 shares of the company’s stock, valued at approximately $15,365,010. This trade represents a 0.46% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 2,868,059 shares of company stock worth $15,855,631.

Institutional Investors Weigh In On Snap

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Empowered Funds LLC raised its stake in shares of Snap by 13.3% during the 1st quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock valued at $352,000 after buying an additional 4,754 shares during the last quarter. Prudential Financial Inc. purchased a new stake in shares of Snap in the second quarter worth about $136,000. Investment Management Corp of Ontario grew its holdings in Snap by 104.0% during the second quarter. Investment Management Corp of Ontario now owns 61,513 shares of the company’s stock worth $535,000 after acquiring an additional 31,357 shares during the period. Nebula Research & Development LLC acquired a new stake in Snap during the second quarter worth about $1,675,000. Finally, The Manufacturers Life Insurance Company raised its position in Snap by 52.0% during the second quarter. The Manufacturers Life Insurance Company now owns 89,337 shares of the company’s stock valued at $776,000 after acquiring an additional 30,561 shares in the last quarter. 47.52% of the stock is owned by institutional investors and hedge funds.

More Snap News

Here are the key news stories impacting Snap this week:

Positive Sentiment: Snap reported second-quarter revenue of $1.60 billion, up 18.9% year over year and above the $1.54 billion consensus estimate. The company’s $0.10-per-share loss also beat expectations for a $0.12 loss, while management highlighted margin expansion, positive free cash flow and improving advertising performance. Snap Second Quarter 2026 Financial Results
Positive Sentiment: Advertising spending tied to the FIFA World Cup, stronger demand from large North American advertisers and the adoption of Snap’s artificial-intelligence tools supported the quarterly beat. The company forecast third-quarter revenue of approximately $1.7 billion, broadly in line with consensus but viewed as a strong outlook. Snap Stock and World Cup Advertising
Positive Sentiment: The earnings report showed progress in Snap’s core advertising business and continued growth in direct revenue, reinforcing management’s message that the business is building a more durable financial foundation. Snap Earnings and Sales Forecast
Neutral Sentiment: Cantor Fitzgerald raised its price target from $5 to $6 but maintained a neutral rating. Rosenblatt Securities lowered its target from $6.40 to $6 and also kept a neutral rating, suggesting limited analyst conviction despite the earnings reaction. Benzinga Analyst Price Targets
Negative Sentiment: CEO Evan Spiegel avoided providing details on pre-order demand for Snap’s upcoming Specs smart glasses ahead of the September launch, leaving uncertainty around a potential future growth driver. Snap Specs Pre-Order Questions

About Snap

(Get Free Report)

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.