Harte Hanks (NASDAQ:HHS – Get Free Report) is one of 261 public companies in the “Media” industry, but how does it weigh in compared to its rivals? We will compare Harte Hanks to similar businesses based on the strength of its earnings, institutional ownership, analyst recommendations, profitability, valuation, dividends and risk.
Volatility & Risk
Harte Hanks has a beta of -0.03, meaning that its share price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks’ rivals have a beta of 1.01, meaning that their average share price is 1% more volatile than the S&P 500.
Profitability
This table compares Harte Hanks and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Harte Hanks | -0.67% | -5.06% | -1.13% |
| Harte Hanks Competitors | -19.59% | -45.94% | -5.10% |
Insider & Institutional Ownership
Valuation & Earnings
This table compares Harte Hanks and its rivals revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Harte Hanks | $159.57 million | -$810,000.00 | -15.64 |
| Harte Hanks Competitors | $3.28 billion | -$96.95 million | 13.00 |
Harte Hanks’ rivals have higher revenue, but lower earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
Analyst Recommendations
This is a summary of current ratings for Harte Hanks and its rivals, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Harte Hanks | 1 | 0 | 0 | 0 | 1.00 |
| Harte Hanks Competitors | 2250 | 6835 | 10755 | 465 | 2.46 |
As a group, “Media” companies have a potential upside of 25.67%. Given Harte Hanks’ rivals stronger consensus rating and higher possible upside, analysts clearly believe Harte Hanks has less favorable growth aspects than its rivals.
Summary
Harte Hanks rivals beat Harte Hanks on 9 of the 13 factors compared.
About Harte Hanks
Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.
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