CAR Group (OTCMKTS:CSXXY – Get Free Report) and Rakuten (OTCMKTS:RKUNY – Get Free Report) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.
Insider and Institutional Ownership
15.6% of CAR Group shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares CAR Group and Rakuten’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CAR Group | N/A | N/A | N/A |
| Rakuten | -4.83% | -10.02% | -0.44% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CAR Group | N/A | N/A | N/A | $0.32 | 114.44 |
| Rakuten | $16.70 billion | 0.69 | -$1.19 billion | ($0.37) | -14.30 |
CAR Group has higher earnings, but lower revenue than Rakuten. Rakuten is trading at a lower price-to-earnings ratio than CAR Group, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of current recommendations for CAR Group and Rakuten, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CAR Group | 0 | 0 | 1 | 0 | 3.00 |
| Rakuten | 0 | 1 | 0 | 1 | 3.00 |
CAR Group currently has a consensus target price of $41.00, suggesting a potential upside of 10.68%. Given CAR Group’s higher possible upside, research analysts plainly believe CAR Group is more favorable than Rakuten.
Summary
CAR Group beats Rakuten on 8 of the 10 factors compared between the two stocks.
About CAR Group
CAR Group Limited engages in the operation of online automotive, motorcycle, and marine classifieds business in Australia, New Zealand, Brazil, South Korea, Malaysia, Indonesia, Thailand, Chile, China, the United States, and Mexico. The company operates through six segments: Australia Online Advertising Services; Australia Data, Research and Services; Investments; North America; Latin America; and Asia segments. The Australia Online Advertising Services segment offers classified advertising that allows private and dealer customers to advertise automotive and non-automotive goods and services for sale across the carsales network; products, including subscriptions, lead fees, listing fees, and priority placement services; and display advertising services, such as placing advertisements for corporate customers comprising automotive manufacturers and finance companies. The Australia Data, Research and Services segment offers software as a service, research and reporting, valuation, appraisals, and website development and hosting services, as well as photography services. The Investments segment holds investment in consumer and wholesale tyre markets, as well as provides mobility and vehicle inspection services. The North America segment operates digital non-automotive marketplaces. The Latin America segment digital automotive marketplaces. The Asia segment is involved in digital automotive classified business, as well as provides automotive data and advertising services. The company was formerly known as carsales.com Ltd and changed its name to CAR Group Limited in November 2023. CAR Group Limited was incorporated in 1996 and is headquartered in Melbourne, Australia.
About Rakuten
Rakuten Group, Inc. provides services in e-commerce, fintech, digital content, and communications to various users in Japan and internationally. The company operates through three segments: Internet Services, FinTech, and Mobile. The Internet Services segment provides range of e-commerce sites, such as Rakuten Ichiba, an Internet shopping mall, online cash-back sites, travel booking sites, portal sites, and digital content sites. It also offers messaging services and sells advertising; and manages professional sport teams. The FinTech segment offers financial services over the internet related to banking and securities, credit cards, life insurance, general insurance, electronic payment business, crypto asset (virtual currency) spot transaction, etc. The Mobile segment provides communication services and technology, electricity supply, and digital content site services. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Setagaya, Japan.
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