Apple’s (AAPL) Neutral Rating Reaffirmed at DA Davidson

Posted by Brenda Bartman on Aug 1st, 2026

DA Davidson restated their neutral rating on shares of Apple (NASDAQ:AAPL – Free Report) in a research note published on Friday morning,Benzinga reports. The firm currently has a $270.00 target price on the iPhone maker’s stock.

Several other research analysts also recently commented on the stock. BNP Paribas Exane raised shares of Apple from a “neutral” rating to an “outperform” rating and set a $300.00 price target on the stock in a research note on Friday, April 17th. HSBC raised shares of Apple from a “hold” rating to a “buy” rating and upped their price objective for the company from $260.00 to $366.00 in a research note on Thursday, July 16th. Needham & Company LLC reaffirmed a “hold” rating on shares of Apple in a report on Friday. Weiss Ratings reiterated a “buy (b-)” rating on shares of Apple in a research report on Wednesday, July 15th. Finally, Jefferies Financial Group reissued a “hold” rating on shares of Apple in a research note on Tuesday, June 9th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, ten have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, Apple currently has an average rating of “Moderate Buy” and an average target price of $331.60.

Read Our Latest Research Report on Apple

Apple Price Performance

Shares of Apple stock opened at $308.91 on Friday. The firm has a market capitalization of $4.54 trillion, a PE ratio of 35.43, a price-to-earnings-growth ratio of 2.88 and a beta of 1.10. The company has a current ratio of 1.07, a quick ratio of 1.02 and a debt-to-equity ratio of 0.70. Apple has a 12 month low of $201.50 and a 12 month high of $344.57. The business’s 50-day moving average price is $309.51 and its 200-day moving average price is $281.45.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 142.29% and a net margin of 27.62%.Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.57 EPS. Sell-side analysts forecast that Apple will post 8.76 EPS for the current fiscal year.

Apple Announces Dividend

The company also recently announced a quarterly dividend, which will be paid on Thursday, August 13th. Stockholders of record on Monday, August 10th will be issued a $0.27 dividend. The ex-dividend date is Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Insider Activity at Apple

In related news, insider Ben Borders sold 1,274 shares of Apple stock in a transaction on Friday, May 8th. The shares were sold at an average price of $290.00, for a total value of $369,460.00. Following the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,226,770. The trade was a 3.19% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. 0.06% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Apple

Several institutional investors have recently added to or reduced their stakes in AAPL. Sterling Wealth Management Inc. grew its stake in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 30 shares during the last quarter. Evansbrook LLC increased its holdings in Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares during the period. JMG Financial Group Ltd. raised its position in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares during the last quarter. Reyes Financial Architecture Inc. raised its position in Apple by 0.4% during the 3rd quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock valued at $2,520,000 after purchasing an additional 37 shares during the last quarter. Finally, WESPAC Advisors LLC lifted its holdings in Apple by 0.3% in the 4th quarter. WESPAC Advisors LLC now owns 12,326 shares of the iPhone maker’s stock worth $3,351,000 after buying an additional 39 shares during the period. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Apple News

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple reported record June-quarter revenue of $109.4 billion, up 16.4% year over year, and diluted EPS of $2.02, exceeding Wall Street expectations. iPhone revenue rose 22% to $54.3 billion, while Mac revenue increased 29% to $10.4 billion. Apple reports third quarter results
Positive Sentiment: Apple’s large installed base, strong hardware demand and potential consumer-AI opportunities remain long-term supports. Some analysts remain bullish: TD Cowen raised its price target to $400, while other firms maintained Buy or Overweight ratings despite trimming estimates. Analyst raises Apple price target
Positive Sentiment: The company declared a quarterly dividend of $0.27 per share, payable August 13 to shareholders of record August 10. Apple also continues to emphasize an AI strategy that requires less capital spending than the infrastructure-heavy approach used by some peers. Apple Q3 financial results

Apple Company Profile

(Get Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.