QuantaSing Group (NASDAQ:QSG – Get Free Report) and American Outdoor Brands (NASDAQ:AOUT – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends and risk.
Risk and Volatility
QuantaSing Group has a beta of -0.98, suggesting that its stock price is 198% less volatile than the S&P 500. Comparatively, American Outdoor Brands has a beta of 0.27, suggesting that its stock price is 73% less volatile than the S&P 500.
Institutional & Insider Ownership
49.9% of American Outdoor Brands shares are owned by institutional investors. 5.3% of American Outdoor Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| QuantaSing Group | $2.73 billion | 0.03 | $50.08 million | $0.90 | 2.07 |
| American Outdoor Brands | $190.54 million | 0.81 | -$9.21 million | ($0.73) | -16.93 |
QuantaSing Group has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than QuantaSing Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares QuantaSing Group and American Outdoor Brands’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| QuantaSing Group | 13.13% | 47.31% | 21.93% |
| American Outdoor Brands | -4.83% | 0.67% | 0.48% |
Analyst Ratings
This is a breakdown of recent ratings and price targets for QuantaSing Group and American Outdoor Brands, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| QuantaSing Group | 0 | 1 | 0 | 0 | 2.00 |
| American Outdoor Brands | 1 | 0 | 2 | 1 | 2.75 |
American Outdoor Brands has a consensus price target of $14.25, suggesting a potential upside of 15.29%. Given American Outdoor Brands’ stronger consensus rating and higher possible upside, analysts plainly believe American Outdoor Brands is more favorable than QuantaSing Group.
Summary
American Outdoor Brands beats QuantaSing Group on 8 of the 15 factors compared between the two stocks.
About QuantaSing Group
QuantaSing Group Limited provides online learning services in the People's Republic of China. The company offers online courses, including financial literacy, short-video production, personal well-being, electronic keyboard, and meditation courses. It also offers marketing and enterprise talent management services to enterprise customers. In addition, the company provides online and literacy course to adult learners under various brands, including QiNiu, JiangZhen, and QianChi. QuantaSing Group Limited was founded in 2019 and is headquartered in Beijing, the People's Republic of China.
About American Outdoor Brands
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
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