Booking Holdings Inc. (NASDAQ:BKNG – Get Free Report) Director Vanessa Ames Wittman sold 1,125 shares of Booking stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $192.00, for a total value of $216,000.00. Following the transaction, the director owned 16,508 shares in the company, valued at approximately $3,169,536. This trade represents a 6.38% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Booking Stock Down 4.0%
Shares of Booking stock opened at $193.24 on Friday. The firm has a market cap of $149.74 billion, a price-to-earnings ratio of 25.42, a price-to-earnings-growth ratio of 1.27 and a beta of 1.07. The business has a fifty day simple moving average of $175.07 and a 200-day simple moving average of $177.35. Booking Holdings Inc. has a fifty-two week low of $150.14 and a fifty-two week high of $231.80.
Booking (NASDAQ:BKNG – Get Free Report) last announced its earnings results on Tuesday, April 28th. The business services provider reported $1.14 earnings per share for the quarter, beating the consensus estimate of $1.08 by $0.06. The business had revenue of $5.53 billion during the quarter, compared to analysts’ expectations of $5.52 billion. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.The company’s quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter last year, the business posted $0.99 earnings per share. Analysts anticipate that Booking Holdings Inc. will post 10.42 earnings per share for the current fiscal year.
Key Booking News
- Positive Sentiment: UBS raised its price target for Booking Holdings from $249 to $266 and reiterated a “Buy” rating, implying substantial upside from recent levels. Benzinga analyst update
- Positive Sentiment: Booking’s latest reported quarter showed resilient fundamentals: earnings per share exceeded estimates, revenue reached $5.53 billion, and revenue increased 16.2% year over year. Investors may view this performance as a supportive baseline for the upcoming results.
- Neutral Sentiment: Booking is preparing to report second-quarter earnings for the period ended June 2026. Analysts are focused on room nights, gross bookings, revenue, adjusted EBITDA and free cash flow, while the market looks for evidence that the company’s Connected Trip and artificial-intelligence initiatives are translating into growth. Booking Holdings Q2 key metrics preview
- Neutral Sentiment: Director Robert J. Mylod Jr. sold 5,000 shares for approximately $1 million, while Director Vanessa Ames Wittman sold 1,125 shares for $216,000. Both transactions were conducted under pre-arranged Rule 10b5-1 plans, limiting their significance as signals about management’s current view of the stock. Robert Mylod SEC filing
- Negative Sentiment: Analysts expect slower second-quarter growth as geopolitical and travel disruptions weigh on demand. The earnings preview also suggests that gains from the Connected Trip and AI initiatives may not fully offset a more challenging operating environment. Booking Holdings Q2 earnings outlook
- Negative Sentiment: The upcoming earnings event creates near-term uncertainty because investors will be looking for a beat and constructive guidance after the recent share-price weakness. Any disappointment in bookings, margins or the outlook could increase volatility.
Hedge Funds Weigh In On Booking
A number of institutional investors have recently bought and sold shares of the stock. Brighton Jones LLC lifted its position in shares of Booking by 34.9% in the 4th quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock valued at $1,249,000 after acquiring an additional 65 shares in the last quarter. Revolve Wealth Partners LLC purchased a new position in Booking during the 4th quarter worth approximately $209,000. Sivia Capital Partners LLC grew its position in Booking by 25.0% during the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock worth $955,000 after purchasing an additional 33 shares in the last quarter. Schnieders Capital Management LLC. grew its position in Booking by 50.0% during the 2nd quarter. Schnieders Capital Management LLC. now owns 87 shares of the business services provider’s stock worth $504,000 after purchasing an additional 29 shares in the last quarter. Finally, Osterweis Capital Management Inc. acquired a new stake in Booking during the 2nd quarter valued at $179,000. Hedge funds and other institutional investors own 92.42% of the company’s stock.
Analysts Set New Price Targets
BKNG has been the subject of several research reports. DA Davidson reduced their price objective on shares of Booking from $240.00 to $230.00 and set a “buy” rating for the company in a research report on Wednesday, April 29th. TD Cowen reiterated a “buy” rating and issued a $230.00 target price (down from $240.00) on shares of Booking in a report on Wednesday, April 29th. Gordon Haskett increased their target price on shares of Booking from $217.00 to $220.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Royal Bank Of Canada reduced their target price on shares of Booking from $244.00 to $220.00 and set an “outperform” rating for the company in a report on Wednesday, April 29th. Finally, Barclays set a $210.00 price target on shares of Booking and gave the stock an “overweight” rating in a research report on Wednesday, April 29th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and nine have assigned a Hold rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $227.23.
Check Out Our Latest Stock Report on Booking
Booking Company Profile
Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.
Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.
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