Troluce Capital Advisors LLC Takes $21.51 Million Position in Alphabet Inc. $GOOG

Posted by George Bondi on Jul 29th, 2026

Troluce Capital Advisors LLC purchased a new stake in Alphabet Inc. (NASDAQ:GOOG – Free Report) during the 1st quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 75,000 shares of the information services provider’s stock, valued at approximately $21,514,000. Alphabet makes up approximately 1.3% of Troluce Capital Advisors LLC’s portfolio, making the stock its 18th largest holding.

A number of other hedge funds have also bought and sold shares of the business. Providence Wealth Advisors LLC boosted its holdings in Alphabet by 0.3% in the 1st quarter. Providence Wealth Advisors LLC now owns 10,508 shares of the information services provider’s stock valued at $3,094,000 after purchasing an additional 29 shares during the period. One Charles Private Wealth Services LLC increased its holdings in shares of Alphabet by 0.6% during the first quarter. One Charles Private Wealth Services LLC now owns 4,844 shares of the information services provider’s stock worth $1,390,000 after purchasing an additional 29 shares during the period. Ring Mountain Capital LLC increased its holdings in shares of Alphabet by 0.9% during the fourth quarter. Ring Mountain Capital LLC now owns 3,554 shares of the information services provider’s stock worth $1,174,000 after purchasing an additional 30 shares during the period. Cannon Financial Strategists Inc. raised its position in shares of Alphabet by 1.9% in the fourth quarter. Cannon Financial Strategists Inc. now owns 1,589 shares of the information services provider’s stock valued at $499,000 after buying an additional 30 shares in the last quarter. Finally, Financial Enhancement Group LLC raised its position in shares of Alphabet by 2.3% in the first quarter. Financial Enhancement Group LLC now owns 1,323 shares of the information services provider’s stock valued at $380,000 after buying an additional 30 shares in the last quarter. 27.26% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on GOOG. Canaccord Genuity Group set a $450.00 price target on Alphabet in a research note on Thursday, July 23rd. JPMorgan Chase & Co. lowered their price objective on Alphabet from $460.00 to $420.00 and set an “overweight” rating on the stock in a research note on Thursday, July 23rd. Stifel Nicolaus set a $420.00 price objective on Alphabet in a report on Wednesday, May 20th. DA Davidson cut their target price on Alphabet from $375.00 to $350.00 and set a “neutral” rating for the company in a research report on Thursday, July 23rd. Finally, DZ Bank raised Alphabet to a “strong-buy” rating in a report on Thursday, July 23rd. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Buy” and an average target price of $410.09.

Read Our Latest Report on GOOG

Alphabet Stock Performance

Shares of Alphabet stock opened at $332.60 on Wednesday. The company has a 50 day moving average of $358.25 and a 200-day moving average of $337.68. Alphabet Inc. has a 1-year low of $188.70 and a 1-year high of $404.47. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. The company has a market cap of $4.03 trillion, a PE ratio of 16.71, a price-to-earnings-growth ratio of 0.95 and a beta of 1.23.

Alphabet (NASDAQ:GOOG – Get Free Report) last posted its quarterly earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.87 by $6.24. The business had revenue of $119.80 billion for the quarter, compared to analyst estimates of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm’s revenue for the quarter was up 24.2% on a year-over-year basis. During the same quarter last year, the business posted $2.31 EPS. As a group, equities research analysts forecast that Alphabet Inc. will post 19.79 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be paid a dividend of $0.22 per share. The ex-dividend date is Friday, September 4th. This represents a $0.88 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 4.42%.

Insider Transactions at Alphabet

In related news, major shareholder 2019 Gp L.L.C. Gv sold 23,417 shares of the company’s stock in a transaction on Friday, July 24th. The stock was sold at an average price of $18.88, for a total transaction of $442,112.96. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider John Kent Walker sold 8,998 shares of the company’s stock in a transaction on Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the sale, the insider owned 75,290 shares of the company’s stock, valued at approximately $26,298,044.10. This represents a 10.68% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 285,049 shares of company stock worth $10,051,351. 12.99% of the stock is owned by insiders.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Strong fundamentals are supporting the rebound. Alphabet’s latest quarter featured 24.2% revenue growth, an EPS beat, and an 82% year-over-year increase in Google Cloud revenue. Analysts and investors argue that AI adoption, Search resilience, YouTube growth, and improving cloud profitability can eventually justify the company’s large infrastructure investments. Alphabet: Buy The Capex-Caused Decline
Positive Sentiment: Analyst and institutional backing remains constructive. Phillip Securities upgraded Alphabet to “strong buy,” while KeyCorp modestly raised its FY2028 EPS estimate. Asset Management One also added approximately 117,000 GOOGL shares, signaling continued institutional confidence despite recent volatility. Alphabet upgrade
Positive Sentiment: YouTube expanded its monetization ecosystem. A multiyear agreement will bring Peacock content, including sports and entertainment programming, to YouTube Premium subscribers in the United States, potentially strengthening engagement and subscription value. YouTube and Peacock deal
Neutral Sentiment: AI remains both the growth engine and the central debate. More than 1,100 technology employees urged governments to establish stronger AI-safety rules. The issue could increase compliance costs, but coordinated regulation may also benefit large, well-funded platforms such as Google over smaller competitors. AI safety plan
Negative Sentiment: Capital-spending concerns continue to cap enthusiasm. Alphabet’s roughly $195 billion–$205 billion 2026 capex forecast has pushed free cash flow negative and raised questions about returns on AI infrastructure. Investors are looking for evidence that Cloud growth and AI monetization will outpace the spending burden.
Negative Sentiment: European legal risks are escalating. Following a $1 billion Digital Markets Act fine, rivals could pursue as much as $10 billion in private damages claims, creating potential financial and operational pressure on Google’s European business. Google European damages claims

About Alphabet

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.