Direct Digital Holdings, Inc. (NASDAQ:DRCT) Short Interest Down 46.9% in July

Posted by George Bondi on Jul 29th, 2026

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) saw a significant decrease in short interest in the month of July. As of July 15th, there was short interest totaling 10,104 shares, a decrease of 46.9% from the June 30th total of 19,015 shares. Approximately 1.8% of the company’s stock are sold short. Based on an average daily volume of 16,608 shares, the short-interest ratio is currently 0.6 days.

Institutional Investors Weigh In On Direct Digital

A hedge fund recently raised its position in Direct Digital stock. XTX Topco Ltd boosted its holdings in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) by 252.6% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 53,787 shares of the company’s stock after buying an additional 38,534 shares during the quarter. XTX Topco Ltd owned approximately 0.28% of Direct Digital worth $30,000 as of its most recent SEC filing. Institutional investors and hedge funds own 4.02% of the company’s stock.

Analysts Set New Price Targets

A number of equities analysts have weighed in on DRCT shares. Wall Street Zen raised shares of Direct Digital from a “strong sell” rating to a “sell” rating in a research note on Saturday, April 11th. Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a research note on Tuesday, June 30th. One research analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Reduce”.

Read Our Latest Stock Analysis on Direct Digital

Direct Digital Stock Down 3.1%

NASDAQ:DRCT traded down $0.08 during mid-day trading on Wednesday, hitting $2.49. 13,639 shares of the company traded hands, compared to its average volume of 386,567. The stock’s fifty day moving average price is $2.85 and its 200-day moving average price is $4.32. The firm has a market cap of $1.84 million, a price-to-earnings ratio of -0.01 and a beta of 5.32. Direct Digital has a one year low of $2.17 and a one year high of $172.70.

Direct Digital (NASDAQ:DRCT – Get Free Report) last announced its quarterly earnings data on Monday, May 11th. The company reported ($7.25) EPS for the quarter, beating the consensus estimate of ($7.74) by $0.49. The business had revenue of $6.68 million during the quarter, compared to analysts’ expectations of $6.82 million. Equities analysts predict that Direct Digital will post -12.75 EPS for the current year.

About Direct Digital

(Get Free Report)

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.