Insider Selling: Alphabet (NASDAQ:GOOGL) Major Shareholder Sells 23,417 Shares

Posted by Brian Himes on Jul 28th, 2026

Alphabet Inc. (NASDAQ:GOOGL – Get Free Report) major shareholder 2019 Gp L.L.C. Gv sold 23,417 shares of the stock in a transaction dated Friday, July 24th. The stock was sold at an average price of $18.88, for a total value of $442,112.96. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. Major shareholders that own more than 10% of a company’s stock are required to disclose their sales and purchases with the SEC.

2019 Gp L.L.C. Gv also recently made the following trade(s):

On Thursday, July 23rd, 2019 Gp L.L.C. Gv sold 63,297 shares of Alphabet stock. The stock was sold at an average price of $19.06, for a total transaction of $1,206,440.82.
On Friday, May 15th, 2019 Gp L.L.C. Gv sold 87,475 shares of Alphabet stock. The stock was sold at an average price of $23.75, for a total transaction of $2,077,531.25.
On Thursday, May 14th, 2019 Gp L.L.C. Gv sold 60,077 shares of Alphabet stock. The shares were sold at an average price of $23.01, for a total transaction of $1,382,371.77.

Alphabet Stock Up 1.9%

GOOGL stock traded up $6.33 during midday trading on Tuesday, reaching $332.89. The company had a trading volume of 11,827,522 shares, compared to its average volume of 32,336,115. The company has a 50 day moving average of $361.53 and a two-hundred day moving average of $338.98. The company has a market capitalization of $4.03 trillion, a P/E ratio of 16.72, a PEG ratio of 1.06 and a beta of 1.24. Alphabet Inc. has a 1 year low of $187.82 and a 1 year high of $408.61. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOGL – Get Free Report) last posted its quarterly earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share for the quarter, topping analysts’ consensus estimates of $2.89 by $6.22. The business had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $117.07 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. On average, equities research analysts expect that Alphabet Inc. will post 17.59 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be paid a $0.22 dividend. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s payout ratio is presently 4.42%.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Alphabet’s second-quarter results exceeded expectations, with earnings per share of $9.11 versus the $2.89 consensus and revenue of $119.8 billion versus estimates of $117.1 billion. Accelerating Google Cloud growth, resilient Search demand and early AI monetization are supporting the bullish case. Forget AI Capex Concerns – Buy Alphabet After Excellent Q2 Earnings
Positive Sentiment: Phillip Securities upgraded Alphabet from “moderate buy” to “strong buy,” while KeyCorp raised its fiscal 2028 earnings forecast to $17.88 per share and maintained an Overweight rating with a $445 price target. These actions indicate that some analysts view the selloff as an opportunity to buy the dip. Analysts set Google GOOGL stock price target
Positive Sentiment: A multiyear agreement to bring Peacock programming, including sports and Universal content, to YouTube Premium subscribers in the U.S. could strengthen YouTube’s subscription value proposition and broaden its content ecosystem. NBCUniversal and YouTube ink deal
Neutral Sentiment: Market commentary increasingly frames the recent technology weakness as sector rotation rather than a collapse in AI demand. Alphabet’s cloud expansion and reported capacity constraints suggest the AI infrastructure cycle remains intact, although investors are demanding clearer returns on spending.
Negative Sentiment: Alphabet raised its 2026 capital-expenditure outlook to approximately $195 billion-$205 billion. The scale of the AI buildout contributed to negative free cash flow for the first time as a public company, intensifying concerns about cash returns, profitability and the risk of overinvestment. Hyperscalers face higher capex scrutiny
Negative Sentiment: Following a record $1 billion European fine, rivals are preparing private damage claims that could total as much as $10 billion, creating a potentially significant legal and regulatory overhang. Google rivals line up seeking damages
Negative Sentiment: Reports that shared Claude conversations and files were publicly searchable through Google exposed potential sensitive information, raising privacy, trust and reputational concerns, though the issue primarily involves Anthropic’s sharing controls.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the business. NewEdge Wealth LLC lifted its holdings in shares of Alphabet by 11.8% in the fourth quarter. NewEdge Wealth LLC now owns 887,209 shares of the information services provider’s stock valued at $277,696,000 after purchasing an additional 93,293 shares in the last quarter. PFG Investments LLC boosted its holdings in shares of Alphabet by 2.6% during the 1st quarter. PFG Investments LLC now owns 89,299 shares of the information services provider’s stock worth $25,679,000 after buying an additional 2,269 shares during the period. World Investment Advisors grew its stake in Alphabet by 9.2% in the 4th quarter. World Investment Advisors now owns 274,761 shares of the information services provider’s stock valued at $86,000,000 after buying an additional 23,107 shares during the last quarter. Retail Employees Superannuation Pty Ltd as trustee for Retail Employees Superannuation Trust bought a new position in Alphabet in the 4th quarter valued at about $28,902,000. Finally, Private Advisory Group LLC lifted its holdings in shares of Alphabet by 12.2% during the fourth quarter. Private Advisory Group LLC now owns 24,717 shares of the information services provider’s stock worth $7,736,000 after buying an additional 2,678 shares in the last quarter. 40.03% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

GOOGL has been the subject of several recent analyst reports. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating on shares of Alphabet in a research note on Tuesday, April 28th. Citizens Jmp restated a “market outperform” rating and issued a $515.00 target price on shares of Alphabet in a report on Wednesday, July 22nd. Jefferies Financial Group reiterated a “buy” rating on shares of Alphabet in a report on Monday, June 22nd. Susquehanna reissued a “positive” rating and issued a $460.00 price target (up from $400.00) on shares of Alphabet in a research report on Thursday, April 30th. Finally, Zacks Research upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Monday, July 13th. Six equities research analysts have rated the stock with a Strong Buy rating, forty-four have issued a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Buy” and a consensus price target of $419.86.

Get Our Latest Stock Report on GOOGL

About Alphabet

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Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.