Boston Beer (NYSE:SAM) Rating Increased to Hold at Wall Street Zen

Posted by Francis Steltz on Jul 26th, 2026

Wall Street Zen upgraded shares of Boston Beer (NYSE:SAM – Free Report) from a sell rating to a hold rating in a report released on Saturday morning.

Other analysts have also recently issued reports about the company. Royal Bank Of Canada cut their target price on Boston Beer from $234.00 to $210.00 and set a “sector perform” rating on the stock in a research note on Friday. Roth Capital reiterated a “buy” rating and issued a $295.00 price objective (down from $315.00) on shares of Boston Beer in a report on Friday. Jefferies Financial Group set a $195.00 price objective on Boston Beer in a report on Friday. Morgan Stanley set a $190.00 price objective on Boston Beer in a research report on Friday. Finally, Deutsche Bank Aktiengesellschaft set a $176.00 target price on Boston Beer in a research note on Friday. One investment analyst has rated the stock with a Buy rating, nine have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Reduce” and an average target price of $207.27.

Read Our Latest Stock Analysis on SAM

Boston Beer Stock Up 3.2%

Shares of NYSE SAM opened at $180.07 on Friday. Boston Beer has a 52 week low of $158.68 and a 52 week high of $264.46. The firm’s fifty day moving average is $177.61 and its 200 day moving average is $209.26. The company has a market cap of $1.87 billion, a price-to-earnings ratio of -26.52, a PEG ratio of 3.38 and a beta of 0.78.

Boston Beer (NYSE:SAM – Get Free Report) last posted its quarterly earnings results on Thursday, July 23rd. The company reported $3.65 EPS for the quarter, missing analysts’ consensus estimates of $4.83 by ($1.18). The firm had revenue of $568.34 million for the quarter, compared to the consensus estimate of $566.68 million. Boston Beer had a negative net margin of 3.42% and a positive return on equity of 9.69%. The company’s quarterly revenue was down 3.3% compared to the same quarter last year. During the same quarter in the prior year, the company earned $5.45 earnings per share. Boston Beer has set its FY 2026 guidance at 8.500-10.500 EPS. Equities research analysts anticipate that Boston Beer will post 8.74 earnings per share for the current year.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of the business. California State Teachers Retirement System boosted its position in shares of Boston Beer by 0.7% during the second quarter. California State Teachers Retirement System now owns 8,414 shares of the company’s stock valued at $1,605,000 after buying an additional 57 shares during the period. Great Valley Advisor Group Inc. grew its stake in shares of Boston Beer by 5.3% during the second quarter. Great Valley Advisor Group Inc. now owns 1,192 shares of the company’s stock valued at $227,000 after buying an additional 60 shares during the last quarter. PNC Financial Services Group Inc. raised its holdings in shares of Boston Beer by 18.0% in the first quarter. PNC Financial Services Group Inc. now owns 439 shares of the company’s stock worth $101,000 after buying an additional 67 shares during the period. EverSource Wealth Advisors LLC raised its holdings in shares of Boston Beer by 23.3% in the first quarter. EverSource Wealth Advisors LLC now owns 423 shares of the company’s stock worth $97,000 after buying an additional 80 shares during the period. Finally, US Bancorp DE lifted its stake in shares of Boston Beer by 28.2% during the 3rd quarter. US Bancorp DE now owns 386 shares of the company’s stock worth $82,000 after acquiring an additional 85 shares during the last quarter. 81.13% of the stock is currently owned by institutional investors.

Key Headlines Impacting Boston Beer

Here are the key news stories impacting Boston Beer this week:

Positive Sentiment: Boston Beer’s revenue came in slightly ahead of some expectations and operating cash flow improved year over year, showing the business is still generating cash even as results soften.
Positive Sentiment: Several analysts still see upside from current levels, with recent targets from Citigroup and RBC above the stock’s price, suggesting the long-term outlook is not being fully abandoned.
Neutral Sentiment: Management highlighted product mix shifts, including strength in SunCruiser, which may help offset pressure from weaker Twisted Tea trends.
Negative Sentiment: Second-quarter EPS of $3.65 missed estimates by a wide margin, signaling that profitability fell short of Wall Street’s expectations.
Negative Sentiment: Revenue declined 3.3% year over year and shipment volume fell 4.5%, pointing to weaker demand.
Negative Sentiment: Marketing costs rose 16.4%, adding margin pressure and contributing to the earnings miss.
Negative Sentiment: Boston Beer also lowered its FY2026 guidance to 8.5–10.5 EPS, below the consensus estimate, which can weigh on sentiment around the stock.

About Boston Beer

(Get Free Report)

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.