Under Armour (NYSE:UAA) Shares Down 5.7% – What’s Next?

Posted by Stanley Muller on Jul 25th, 2026

Under Armour, Inc. (NYSE:UAA – Get Free Report) dropped 5.7% during mid-day trading on Thursday . The company traded as low as $6.89 and last traded at $6.8440. Approximately 604,899 shares were traded during trading, a decline of 94% from the average daily volume of 9,716,927 shares. The stock had previously closed at $7.26.

Analysts Set New Price Targets

UAA has been the topic of several analyst reports. Barclays set a $5.00 target price on shares of Under Armour and gave the stock an “equal weight” rating in a report on Wednesday, May 13th. Truist Financial decreased their price target on shares of Under Armour from $8.00 to $5.00 and set a “hold” rating for the company in a report on Wednesday, May 13th. UBS Group reaffirmed a “buy” rating and set a $10.00 price objective (down from $11.00) on shares of Under Armour in a research note on Thursday, May 14th. The Goldman Sachs Group reiterated a “neutral” rating and set a $6.00 target price on shares of Under Armour in a report on Wednesday, May 13th. Finally, Zacks Research cut Under Armour from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, May 12th. One equities research analyst has rated the stock with a Strong Buy rating, one has assigned a Buy rating, fourteen have issued a Hold rating and four have given a Sell rating to the stock. According to data from MarketBeat, Under Armour currently has an average rating of “Reduce” and a consensus price target of $5.91.

Read Our Latest Stock Analysis on Under Armour

Under Armour Stock Up 4.9%

The company has a debt-to-equity ratio of 0.42, a quick ratio of 1.08 and a current ratio of 1.62. The stock has a market capitalization of $3.01 billion, a price-to-earnings ratio of -6.10, a P/E/G ratio of 2.22 and a beta of 1.67. The firm’s fifty day simple moving average is $6.16 and its 200 day simple moving average is $6.29.

Under Armour (NYSE:UAA – Get Free Report) last announced its quarterly earnings results on Tuesday, May 12th. The company reported ($0.03) earnings per share for the quarter, meeting analysts’ consensus estimates of ($0.03). Under Armour had a negative net margin of 9.98% and a positive return on equity of 3.01%. The firm had revenue of $1.17 billion for the quarter, compared to analyst estimates of $1.17 billion. During the same quarter in the previous year, the firm posted ($0.08) earnings per share. The business’s revenue was down .8% on a year-over-year basis. Under Armour has set its FY 2027 guidance at 0.080-0.120 EPS and its Q1 2027 guidance at 0.000-0.020 EPS. On average, sell-side analysts forecast that Under Armour, Inc. will post 0.11 earnings per share for the current year.

Insiders Place Their Bets

In related news, major shareholder V Prem Et Al Watsa bought 739,521 shares of Under Armour stock in a transaction that occurred on Wednesday, May 13th. The stock was purchased at an average cost of $4.97 per share, with a total value of $3,675,419.37. Following the purchase, the insider owned 44,179,116 shares in the company, valued at approximately $219,570,206.52. This trade represents a 1.70% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Over the last three months, insiders have acquired 1,178,344 shares of company stock valued at $5,865,147. 15.70% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the company. Royal Bank of Canada raised its position in Under Armour by 5.3% in the 1st quarter. Royal Bank of Canada now owns 1,158,649 shares of the company’s stock valued at $7,242,000 after buying an additional 58,701 shares during the last quarter. Goldman Sachs Group Inc. lifted its stake in Under Armour by 33.1% in the 1st quarter. Goldman Sachs Group Inc. now owns 328,746 shares of the company’s stock valued at $2,055,000 after acquiring an additional 81,732 shares in the last quarter. United Services Automobile Association bought a new stake in Under Armour in the 1st quarter valued at approximately $83,000. Creative Planning boosted its position in Under Armour by 70.8% during the 2nd quarter. Creative Planning now owns 30,457 shares of the company’s stock worth $208,000 after acquiring an additional 12,620 shares during the last quarter. Finally, Prudential Financial Inc. boosted its position in Under Armour by 27.0% during the 2nd quarter. Prudential Financial Inc. now owns 22,191 shares of the company’s stock worth $152,000 after acquiring an additional 4,718 shares during the last quarter. 34.58% of the stock is owned by institutional investors and hedge funds.

Under Armour Company Profile

(Get Free Report)

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.