Salesforce (NYSE:CRM) Stock Price Down 3.7% – Here’s What Happened

Posted by Geri Gentry on Jul 25th, 2026

Salesforce Inc. (NYSE:CRM – Get Free Report)’s stock price dropped 3.7% during mid-day trading on Thursday . The company traded as low as $155.15 and last traded at $156.9660. Approximately 11,832,164 shares changed hands during mid-day trading, a decline of 14% from the average daily volume of 13,832,321 shares. The stock had previously closed at $163.00.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce said the U.S. Department of Veterans Affairs awarded it a $1.6 billion, three-year agreement to help modernize veteran care and services through its Missionforce platform, a major enterprise and government win that could support future revenue growth. Article Title
Positive Sentiment: Market commentary highlighted Salesforce as part of a broader rally in enterprise software tied to government AI deals, suggesting investors are rewarding the company’s AI-driven growth story and large-addressable-market opportunity. Article Title
Positive Sentiment: Salesforce also announced equity awards for new employees joining from the acquisitions of Qualified and MeshMesh, reinforcing that the company is still using M&A and talent integration to expand its product capabilities. Article Title
Neutral Sentiment: Several pieces discussed Salesforce’s longer-term outlook and AI platform strategy, including third-party takes on catalysts and new apps built on Salesforce, which support the stock’s narrative but are less immediate drivers than the VA deal. Article Title
Negative Sentiment: One article flagged a “critical security test” for Salesforce, which could raise investor concerns about execution and platform trust, though it is not as immediate as the contract news. Article Title
Negative Sentiment: Salesforce was also mentioned in a piece about the company falling more than the broader market the prior day, reflecting that the stock has still been under pressure despite the recent upbeat headlines. Article Title

Wall Street Analyst Weigh In

Several research analysts recently commented on CRM shares. UBS Group reissued an “equal weight” rating on shares of Salesforce in a research note on Tuesday. TD Cowen reaffirmed a “buy” rating on shares of Salesforce in a report on Friday, June 12th. CLSA started coverage on shares of Salesforce in a research report on Monday, July 20th. They issued a “hold” rating and a $165.00 target price for the company. Wedbush started coverage on shares of Salesforce in a research report on Wednesday, July 1st. They issued an “outperform” rating for the company. Finally, Truist Financial downgraded shares of Salesforce from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, July 1st. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, seventeen have given a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $249.51.

Read Our Latest Analysis on Salesforce

Salesforce Trading Up 4.3%

The company has a market capitalization of $134.03 billion, a PE ratio of 18.94, a PEG ratio of 0.85 and a beta of 1.18. The company has a fifty day simple moving average of $170.08 and a 200-day simple moving average of $187.79. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Analysts predict that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. Salesforce’s payout ratio is 20.37%.

Institutional Trading of Salesforce

Hedge funds have recently made changes to their positions in the company. Brighton Jones LLC lifted its holdings in Salesforce by 13.7% in the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after acquiring an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC grew its position in Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after acquiring an additional 205 shares during the period. Bison Wealth LLC increased its stake in Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after acquiring an additional 184 shares during the last quarter. Sivia Capital Partners LLC increased its stake in Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after acquiring an additional 106 shares during the last quarter. Finally, United Bank raised its position in Salesforce by 5.2% in the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.