Hasbro (NASDAQ:HAS – Get Free Report) released its quarterly earnings results on Tuesday. The company reported $1.28 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.16 by $0.12, Briefing.com reports. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The business had revenue of $1.14 billion during the quarter, compared to analyst estimates of $1.07 billion. During the same quarter in the previous year, the company posted $1.30 earnings per share. Hasbro’s revenue for the quarter was up 16.2% on a year-over-year basis.
Here are the key takeaways from Hasbro’s conference call:
- Hasbro reported a strong second quarter, with revenue up 16% to $1.14 billion and adjusted operating profit up 14%, and management raised full-year guidance for revenue, margins, and EBITDA.
- Magic: The Gathering remained the key growth engine, with Wizards revenue up 27% and Magic up 32% in Q2, driven by strong demand, broader distribution, and major releases like Marvel Super Heroes and Strixhaven.
- Management said it is making larger initial print runs and expanding production capacity for Magic to better meet demand, with confidence that supply constraints should improve further into 2027 and 2028.
- Hasbro recorded a $56 million non-cash impairment tied to canceled digital games scheduled for 2028 and beyond, reflecting a narrower and more disciplined approach to its video game portfolio.
- The company said its digital strategy is shifting toward fewer, higher-conviction projects, lower spend, and more partnerships, while consumer products and licensing also showed momentum through launches like Blooms by Play-Doh and the new Zelda licensing deal.
Hasbro Trading Up 0.3%
Shares of HAS opened at $89.04 on Thursday. The stock has a market capitalization of $12.60 billion, a PE ratio of 16.01, a P/E/G ratio of 2.19 and a beta of 0.49. The company’s fifty day moving average is $84.51 and its 200 day moving average is $90.34. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.49 and a current ratio of 1.66. Hasbro has a fifty-two week low of $69.50 and a fifty-two week high of $106.98.
Hasbro Dividend Announcement
Institutional Trading of Hasbro
Several hedge funds have recently made changes to their positions in HAS. Compound Planning Inc. purchased a new stake in Hasbro during the fourth quarter valued at approximately $248,000. Corient Private Wealth LLC lifted its position in Hasbro by 627.0% in the fourth quarter. Corient Private Wealth LLC now owns 100,805 shares of the company’s stock worth $8,266,000 after buying an additional 86,939 shares during the last quarter. Mercer Global Advisors Inc. ADV boosted its stake in Hasbro by 28.5% during the fourth quarter. Mercer Global Advisors Inc. ADV now owns 45,456 shares of the company’s stock worth $3,727,000 after buying an additional 10,084 shares during the period. Owlhouse Capital LP bought a new position in Hasbro during the fourth quarter valued at $2,034,000. Finally, Vident Advisory LLC lifted its holdings in shares of Hasbro by 6.8% in the 4th quarter. Vident Advisory LLC now owns 21,227 shares of the company’s stock worth $1,741,000 after acquiring an additional 1,353 shares during the last quarter. 91.83% of the stock is currently owned by hedge funds and other institutional investors.
Analysts Set New Price Targets
A number of equities research analysts have commented on the stock. Morgan Stanley raised their target price on shares of Hasbro from $122.00 to $123.00 and gave the stock an “overweight” rating in a research note on Thursday, May 14th. JPMorgan Chase & Co. lowered their target price on shares of Hasbro from $125.00 to $111.00 and set an “overweight” rating on the stock in a research note on Wednesday. BNP Paribas Exane cut their price target on Hasbro from $117.00 to $114.00 and set an “outperform” rating for the company in a research note on Wednesday, July 15th. Jefferies Financial Group lowered their price objective on Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a research report on Thursday, July 16th. Finally, Zacks Research cut Hasbro from a “strong-buy” rating to a “hold” rating in a research report on Monday, July 13th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $108.36.
View Our Latest Stock Analysis on HAS
Key Hasbro News
Here are the key news stories impacting Hasbro this week:
- Positive Sentiment: Hasbro delivered Q2 results above expectations, with EPS and revenue both topping forecasts and revenue up double digits year over year, reinforcing the market’s bullish reaction. Hasbro earnings report
- Positive Sentiment: Management raised full-year revenue, margin, and EBITDA guidance after strong demand for Magic: The Gathering and improving consumer products trends, suggesting momentum may continue into the rest of 2026. WSJ outlook article
- Positive Sentiment: Analysts mostly reiterated bullish views after the report, with several firms maintaining Buy ratings and price targets around $110-$111, which supports the stock’s post-earnings strength.
- Positive Sentiment: Unusually heavy call option buying and strong trading volume indicate traders are positioning for further upside following the earnings beat.
- Neutral Sentiment: Hasbro also unveiled new Legend of Zelda action figures, which adds a new licensing opportunity, but this looks more like a longer-term product catalyst than an immediate earnings driver. Legend of Zelda toy line article
- Negative Sentiment: Investors are also weighing a $56 million write-down tied to canceled video games, which highlights risks in Hasbro’s broader gaming strategy even as core franchises perform well.
Hasbro Company Profile
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
Read More
- Five stocks we like better than Hasbro
- Cementing the Sky: Why NVIDIA’s Bet on Nebius Matters
- Forging Profits: The Executive Order Sparking Aluminum
- Thematic Memory ETFs Give Investors a New Way to Play AI’s Hidden Bottleneck
- Rocket Lab Has Corrected Nearly 50%. Is It Still Too Expensive?
Receive News & Ratings for Hasbro Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Hasbro and related companies with MarketBeat.com's FREE daily email newsletter.
