Harley-Davidson (NYSE: HOG) recently received a number of ratings updates from brokerages and research firms:
- 7/20/2026 – Harley-Davidson was upgraded by Loop Capital from “hold” to “buy”. They now have a $32.00 price target on the stock.
- 7/12/2026 – Harley-Davidson had its price target raised by Citigroup Inc. from $26.00 to $27.00. They now have a “neutral” rating on the stock.
- 7/6/2026 – Harley-Davidson was given a new $30.00 price target by Griffin Securities.
- 7/6/2026 – Harley-Davidson had its price target raised by DA Davidson from $25.00 to $30.00. They now have a “buy” rating on the stock.
- 6/18/2026 – Harley-Davidson was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
- 6/15/2026 – Harley-Davidson had its “outperform” rating reaffirmed by Wolfe Research.
- 6/3/2026 – Harley-Davidson was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
Harley-Davidson Dividend Announcement
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, June 25th. Investors of record on Monday, June 8th were paid a dividend of $0.1875 per share. This represents a $0.75 annualized dividend and a yield of 2.7%. The ex-dividend date of this dividend was Monday, June 8th. Harley-Davidson’s dividend payout ratio is currently 42.61%.
Insider Activity
In other Harley-Davidson news, CFO Jonathan R. Root sold 1,554 shares of the stock in a transaction dated Wednesday, July 1st. The shares were sold at an average price of $24.44, for a total value of $37,979.76. Following the completion of the sale, the chief financial officer owned 29,400 shares in the company, valued at approximately $718,536. This represents a 5.02% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul J. Krause sold 1,564 shares of the stock in a transaction dated Monday, May 11th. The shares were sold at an average price of $26.00, for a total transaction of $40,664.00. Following the completion of the sale, the insider owned 30,012 shares of the company’s stock, valued at approximately $780,312. The trade was a 4.95% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 4,672 shares of company stock valued at $116,266. 0.97% of the stock is owned by corporate insiders.
Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.
In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.
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