Amplitude (NASDAQ:AMPL – Get Free Report) and Sprinklr (NYSE:CXM – Get Free Report) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.
Risk and Volatility
Amplitude has a beta of 1.44, meaning that its share price is 44% more volatile than the S&P 500. Comparatively, Sprinklr has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500.
Earnings & Valuation
This table compares Amplitude and Sprinklr”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Amplitude | $343.21 million | 2.97 | -$88.54 million | ($0.67) | -14.67 |
| Sprinklr | $857.20 million | 1.62 | $22.91 million | $0.12 | 49.47 |
Sprinklr has higher revenue and earnings than Amplitude. Amplitude is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Amplitude and Sprinklr, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Amplitude | 1 | 2 | 8 | 1 | 2.75 |
| Sprinklr | 2 | 4 | 2 | 0 | 2.00 |
Amplitude currently has a consensus target price of $12.00, indicating a potential upside of 22.08%. Sprinklr has a consensus target price of $7.79, indicating a potential upside of 31.16%. Given Sprinklr’s higher possible upside, analysts plainly believe Sprinklr is more favorable than Amplitude.
Institutional and Insider Ownership
73.2% of Amplitude shares are owned by institutional investors. Comparatively, 40.2% of Sprinklr shares are owned by institutional investors. 21.6% of Amplitude shares are owned by insiders. Comparatively, 25.2% of Sprinklr shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Amplitude and Sprinklr’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Amplitude | -25.11% | -34.98% | -20.46% |
| Sprinklr | 3.29% | 8.13% | 4.03% |
Summary
Sprinklr beats Amplitude on 9 of the 15 factors compared between the two stocks.
About Amplitude
Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time product data and reconstructed user visits; Amplitude Experiment, a solution that allows teams to test new capabilities and safely roll out new features; Amplitude CDP, an insight-driven solution that encompasses the data infrastructure, audience management, and data streaming capabilities; and Amplitude Session Replay used by product, marketing, and data teams to understand user behavior, diagnose product issues, and improve product outcomes. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
About Sprinklr
Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverage a complete suite of capabilities to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) powered products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing and engagement across various channels; Sprinklr Insights, a suite of AI-powered products and solutions that unifies consumer, customer, competitive and industry data from a high volume of third-party, second-party and first-party sources; and Sprinklr Marketing, a suite of AI-powered products and solutions that unifies content production and content lifecycle management with paid campaign orchestration across various channels. The company also provides professional, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.
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