Ironwood Investment Counsel LLC Acquires 2,993 Shares of Adobe Inc. $ADBE

Posted by Stanley Muller on Jul 20th, 2026

Ironwood Investment Counsel LLC raised its holdings in shares of Adobe Inc. (NASDAQ:ADBE – Free Report) by 13.3% during the 1st quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 25,415 shares of the software company’s stock after purchasing an additional 2,993 shares during the period. Ironwood Investment Counsel LLC’s holdings in Adobe were worth $6,178,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds have also modified their holdings of the business. Measured Wealth Private Client Group LLC bought a new position in shares of Adobe during the third quarter valued at $26,000. Western Pacific Wealth Management LP bought a new stake in Adobe in the 4th quarter worth about $26,000. Beacon Financial Strategies CORP bought a new stake in Adobe in the 4th quarter worth about $28,000. TrustBank purchased a new position in Adobe in the 4th quarter worth about $28,000. Finally, Marquette Asset Management LLC raised its position in Adobe by 72.3% in the 4th quarter. Marquette Asset Management LLC now owns 81 shares of the software company’s stock worth $28,000 after buying an additional 34 shares during the last quarter. Institutional investors own 81.79% of the company’s stock.

Analysts Set New Price Targets

ADBE has been the topic of several research analyst reports. Piper Sandler lowered their target price on shares of Adobe from $280.00 to $240.00 and set a “neutral” rating on the stock in a research note on Friday, June 12th. KeyCorp decreased their price objective on shares of Adobe from $235.00 to $195.00 and set an “underweight” rating for the company in a report on Friday, June 12th. BMO Capital Markets decreased their price objective on shares of Adobe from $285.00 to $230.00 and set a “market perform” rating for the company in a report on Friday, June 12th. Mizuho lowered their price objective on shares of Adobe from $270.00 to $245.00 and set a “neutral” rating on the stock in a research report on Friday, June 12th. Finally, Bank of America restated an “underperform” rating and issued a $190.00 target price on shares of Adobe in a report on Tuesday, July 7th. Seven equities research analysts have rated the stock with a Buy rating, twenty-two have assigned a Hold rating and five have given a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $275.00.

Get Our Latest Report on Adobe

Adobe Stock Performance

Shares of NASDAQ:ADBE opened at $237.25 on Monday. The stock has a market capitalization of $94.31 billion, a price-to-earnings ratio of 13.57, a PEG ratio of 0.80 and a beta of 1.43. The company has a debt-to-equity ratio of 0.42, a quick ratio of 0.75 and a current ratio of 0.75. The stock’s 50-day simple moving average is $228.58 and its two-hundred day simple moving average is $255.50. Adobe Inc. has a 52-week low of $190.12 and a 52-week high of $376.16.

Adobe (NASDAQ:ADBE – Get Free Report) last released its quarterly earnings results on Thursday, June 11th. The software company reported $5.96 EPS for the quarter, beating the consensus estimate of $5.82 by $0.14. Adobe had a net margin of 28.69% and a return on equity of 65.11%. The firm had revenue of $6.62 billion during the quarter, compared to analyst estimates of $6.45 billion. During the same quarter in the prior year, the firm earned $5.06 EPS. The business’s revenue for the quarter was up 12.7% compared to the same quarter last year. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. Analysts expect that Adobe Inc. will post 19.81 EPS for the current year.

Adobe declared that its board has authorized a stock buyback plan on Tuesday, April 21st that authorizes the company to buyback $25.00 billion in outstanding shares. This buyback authorization authorizes the software company to repurchase up to 24.9% of its stock through open market purchases. Stock buyback plans are usually a sign that the company’s board believes its shares are undervalued.

More Adobe News

Here are the key news stories impacting Adobe this week:

Positive Sentiment: Multiple reports highlight Adobe’s attractive valuation, with some investors viewing the selloff as creating a buying opportunity and even raising the possibility that the company could become a takeover target. Is Adobe (ADBE) a Takeover Target? Rumors Are Swirling
Positive Sentiment: Adobe was compared favorably with Autodesk on revenue trends, with Adobe showing larger scale and consistent quarter-over-quarter growth over the last eight quarters, which supports the case for durable business momentum. Adobe vs. Autodesk: What Revenue Trends Reveal About These Software Stocks
Positive Sentiment: Several pieces frame Adobe as a potential beneficiary of the market’s reassessment of software stocks, arguing that AI is pressuring recurring-revenue models but that strong companies like Adobe are adapting and may emerge as relative winners. How to Find the Bargains in the Software Stock Wreckage
Positive Sentiment: Commentary on Adobe’s “compelling valuation” and “generational buying opportunity” suggests investors are increasingly seeing the stock as undervalued despite intensifying competition. Adobe: Compelling Valuation Even Amid Intensifying Competition
Positive Sentiment: Broader software-sector analysis also points to Adobe as having real competitive moats that AI may not easily replace, reinforcing confidence in the company’s long-term positioning. Alpha Buying: The Real Moats AI Can’t Replace
Neutral Sentiment: Additional coverage on e-commerce and digital media trends mentions Adobe’s AI-related efforts, including its acquisition of Rephrase.AI, but the article is more about industry innovation than a direct catalyst for the stock. E-Commerce Update – AI Transforming Digital Retail Through Innovation and Connectivity
Negative Sentiment: One article noted that an open-source browser-based PDF toolkit can replace Adobe Acrobat, highlighting ongoing competitive pressure in one of Adobe’s core product areas. I replaced Adobe Acrobat with a 10x faster, browser-based open-source PDF toolkit

Insider Activity at Adobe

In other Adobe news, CEO Shantanu Narayen sold 75,000 shares of the company’s stock in a transaction that occurred on Tuesday, April 28th. The shares were sold at an average price of $243.54, for a total transaction of $18,265,500.00. Following the completion of the sale, the chief executive officer directly owned 359,538 shares of the company’s stock, valued at approximately $87,561,884.52. This represents a 17.26% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CAO Jillian Forusz sold 755 shares of the stock in a transaction that occurred on Thursday, April 30th. The stock was sold at an average price of $246.25, for a total transaction of $185,918.75. Following the completion of the transaction, the chief accounting officer owned 3,521 shares in the company, valued at $867,046.25. The trade was a 17.66% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.20% of the stock is currently owned by company insiders.

About Adobe

(Free Report)

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.