AppFolio (NASDAQ:APPF) Upgraded to “Buy” at Wall Street Zen

Posted by Brenda Bartman on Jul 19th, 2026

Wall Street Zen upgraded shares of AppFolio (NASDAQ:APPF – Free Report) from a hold rating to a buy rating in a research note released on Saturday.

A number of other research firms also recently issued reports on APPF. Piper Sandler cut their price target on AppFolio from $245.00 to $210.00 and set an “overweight” rating for the company in a research note on Friday, April 24th. Benchmark boosted their price objective on AppFolio from $222.00 to $226.00 and gave the stock a “buy” rating in a report on Friday, April 24th. Weiss Ratings downgraded AppFolio from a “hold (c)” rating to a “hold (c-)” rating in a research note on Thursday, June 11th. UBS Group set a $210.00 target price on AppFolio in a report on Friday, April 24th. Finally, KeyCorp reaffirmed an “overweight” rating on shares of AppFolio in a research report on Monday, July 6th. Nine investment analysts have rated the stock with a Buy rating and one has given a Hold rating to the company’s stock. According to MarketBeat, AppFolio has a consensus rating of “Moderate Buy” and a consensus price target of $252.29.

Get Our Latest Analysis on APPF

AppFolio Trading Down 0.9%

AppFolio stock opened at $179.73 on Friday. AppFolio has a 1-year low of $142.56 and a 1-year high of $326.04. The firm has a market capitalization of $6.36 billion, a price-to-earnings ratio of 42.79 and a beta of 0.79. The firm’s fifty day moving average price is $163.35 and its two-hundred day moving average price is $176.22.

AppFolio (NASDAQ:APPF – Get Free Report) last issued its quarterly earnings data on Thursday, April 23rd. The software maker reported $1.61 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.47 by $0.14. The firm had revenue of $262.21 million during the quarter, compared to analysts’ expectations of $258.13 million. AppFolio had a net margin of 15.27% and a return on equity of 32.35%. The business’s revenue was up 20.7% on a year-over-year basis. During the same period last year, the company earned $1.21 earnings per share. On average, research analysts forecast that AppFolio will post 5.04 EPS for the current year.

Insider Buying and Selling at AppFolio

In other AppFolio news, major shareholder Maurice J. Duca sold 7,200 shares of the company’s stock in a transaction dated Tuesday, July 7th. The shares were sold at an average price of $180.32, for a total value of $1,298,304.00. Following the completion of the sale, the insider directly owned 42,400 shares of the company’s stock, valued at approximately $7,645,568. This represents a 14.52% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, General Counsel Evan Pickering sold 660 shares of the company’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $155.25, for a total transaction of $102,465.00. Following the completion of the sale, the general counsel directly owned 6,555 shares of the company’s stock, valued at $1,017,663.75. The trade was a 9.15% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 30,657 shares of company stock valued at $5,310,740 in the last quarter. 1.57% of the stock is owned by company insiders.

Institutional Trading of AppFolio

A number of institutional investors and hedge funds have recently modified their holdings of the business. Vanguard Group Inc. boosted its position in AppFolio by 4.1% in the fourth quarter. Vanguard Group Inc. now owns 2,560,460 shares of the software maker’s stock worth $595,691,000 after purchasing an additional 101,466 shares during the last quarter. Principal Financial Group Inc. increased its position in shares of AppFolio by 20.9% during the 1st quarter. Principal Financial Group Inc. now owns 1,505,882 shares of the software maker’s stock valued at $237,665,000 after purchasing an additional 259,933 shares during the last quarter. State Street Corp increased its position in shares of AppFolio by 1.1% during the 4th quarter. State Street Corp now owns 685,656 shares of the software maker’s stock valued at $159,518,000 after purchasing an additional 7,585 shares during the last quarter. Price T Rowe Associates Inc. MD increased its position in shares of AppFolio by 17.2% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 669,317 shares of the software maker’s stock valued at $155,717,000 after purchasing an additional 98,230 shares during the last quarter. Finally, William Blair Investment Management LLC raised its stake in shares of AppFolio by 15.6% during the 4th quarter. William Blair Investment Management LLC now owns 638,241 shares of the software maker’s stock worth $148,487,000 after purchasing an additional 86,272 shares during the period. 85.19% of the stock is owned by hedge funds and other institutional investors.

AppFolio Company Profile

(Get Free Report)

AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.