Amazon.com, Inc. $AMZN Shares Bought by Sage Rhino Capital LLC

Posted by Stanley Muller on Jul 18th, 2026

Sage Rhino Capital LLC raised its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 40.5% in the first quarter, according to its most recent 13F filing with the SEC. The fund owned 25,204 shares of the e-commerce giant’s stock after buying an additional 7,261 shares during the period. Sage Rhino Capital LLC’s holdings in Amazon.com were worth $5,249,000 at the end of the most recent quarter.

Other institutional investors and hedge funds have also modified their holdings of the company. Vanguard Group Inc. grew its stake in shares of Amazon.com by 1.1% during the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares during the period. State Street Corp lifted its stake in shares of Amazon.com by 1.8% in the 4th quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock valued at $89,708,913,000 after purchasing an additional 6,971,680 shares during the period. Geode Capital Management LLC boosted its holdings in Amazon.com by 1.1% during the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock worth $51,753,622,000 after buying an additional 2,479,324 shares in the last quarter. Norges Bank acquired a new position in shares of Amazon.com in the fourth quarter worth about $32,868,735,000. Finally, Auto Owners Insurance Co raised its position in shares of Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s AWS and AI spend remain a major growth story, with reports of a roughly $200 billion 2026 AI investment plan and large future commitments for Trainium chips supporting the bullish thesis. Andy Jassy Says Amazon’s Chip Business Already Has $225 Billion in Commitments
Positive Sentiment: Analysts remained upbeat on Amazon, with fresh coverage and higher targets pointing to continued confidence in AWS re-acceleration and AI-driven earnings growth. KeyBanc Raises Amazon Stock’s Price Target Ahead of Earnings: Here’s What to Watch
Positive Sentiment: June retail sales and online spending were strong, which is a helpful signal for Amazon’s e-commerce business heading into back-to-school season. 5 Solid Stocks to Boost Your Portfolio as Retail Sales Continue to Surge
Neutral Sentiment: Amazon is still being compared favorably in the “Magnificent Seven” and AI hyperscaler debates, which keeps the stock in focus but is more commentary than a direct catalyst. The Race to Beat Nvidia: Does Google or Amazon Have the Better In-House Silicon
Negative Sentiment: Zoox recalled 105 robotaxis after a software issue involving heavy smoke detection, adding a near-term headline risk to Amazon’s autonomous vehicle unit. Zoox recalls self-driving cars because they may not detect smoke
Negative Sentiment: An AWS billing bug briefly generated wildly inflated invoices for some customers, which could dent sentiment around cloud reliability even though Amazon says it is fixing the issue. Amazon fixing bug that billed some AWS customers billions of dollars

Amazon.com Stock Down 1.0%

Shares of NASDAQ:AMZN opened at $247.27 on Friday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $278.56. The stock has a market cap of $2.66 trillion, a P/E ratio of 29.58, a PEG ratio of 1.86 and a beta of 1.46. The business has a fifty day moving average of $250.83 and a two-hundred day moving average of $235.93. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.59 EPS. On average, research analysts expect that Amazon.com, Inc. will post 7.75 earnings per share for the current year.

Analysts Set New Price Targets

AMZN has been the topic of several research analyst reports. BNP Paribas Exane raised their price objective on Amazon.com from $320.00 to $345.00 and gave the company an “outperform” rating in a report on Tuesday, May 5th. Roth Capital increased their target price on Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a research report on Thursday, April 30th. Cantor Fitzgerald reissued an “overweight” rating and issued a $330.00 price target (up from $280.00) on shares of Amazon.com in a research note on Thursday, April 30th. Arete Research boosted their price target on shares of Amazon.com from $301.00 to $310.00 and gave the stock a “buy” rating in a report on Monday, May 18th. Finally, Rosenblatt Securities upped their price objective on shares of Amazon.com from $296.00 to $332.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $312.76.

Read Our Latest Analysis on Amazon.com

Insider Activity

In other news, CEO Matthew S. Garman sold 15,467 shares of the stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total value of $4,074,007.80. Following the completion of the sale, the chief executive officer owned 14,159 shares of the company’s stock, valued at $3,729,480.60. This represents a 52.21% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the firm’s stock in a transaction that occurred on Wednesday, July 1st. The stock was sold at an average price of $239.77, for a total transaction of $239,770.00. Following the sale, the chief executive officer owned 484,527 shares of the company’s stock, valued at $116,175,038.79. This represents a 0.21% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 144,274 shares of company stock valued at $38,716,204 in the last quarter. Insiders own 8.90% of the company’s stock.

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.