Netflix (NASDAQ:NFLX – Get Free Report) had its target price dropped by investment analysts at Pivotal Research from $96.00 to $70.00 in a note issued to investors on Friday,Benzinga reports. The brokerage presently has a “hold” rating on the Internet television network’s stock. Pivotal Research’s price target would indicate a potential downside of 5.85% from the company’s previous close.
Other equities research analysts also recently issued research reports about the company. Moffett Nathanson decreased their target price on Netflix from $120.00 to $115.00 and set a “buy” rating for the company in a report on Wednesday, June 17th. KeyCorp reiterated an “overweight” rating and issued a $92.00 price target (down from $115.00) on shares of Netflix in a report on Monday. JPMorgan Chase & Co. restated a “buy” rating on shares of Netflix in a research note on Wednesday, April 22nd. Needham & Company LLC reaffirmed a “buy” rating on shares of Netflix in a report on Friday, April 17th. Finally, The Goldman Sachs Group set a $94.00 price target on Netflix in a research report on Friday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, fourteen have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $109.53.
View Our Latest Report on Netflix
Netflix Stock Performance
Netflix (NASDAQ:NFLX – Get Free Report) last issued its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The firm’s revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.72 EPS. As a group, research analysts expect that Netflix will post 3.6 earnings per share for the current year.
Insider Buying and Selling at Netflix
In other Netflix news, Director Bradford L. Smith sold 35,990 shares of the stock in a transaction on Wednesday, June 17th. The shares were sold at an average price of $77.52, for a total transaction of $2,789,944.80. Following the transaction, the director directly owned 79,690 shares of the company’s stock, valued at $6,177,568.80. This trade represents a 31.11% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Reed Hastings sold 407,550 shares of Netflix stock in a transaction dated Friday, May 1st. The shares were sold at an average price of $93.13, for a total transaction of $37,955,131.50. Following the completion of the sale, the director owned 3,940 shares in the company, valued at approximately $366,932.20. This trade represents a 99.04% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 899,839 shares of company stock valued at $80,141,661. Insiders own 1.24% of the company’s stock.
Institutional Investors Weigh In On Netflix
Institutional investors have recently bought and sold shares of the company. First Financial Corp IN lifted its position in shares of Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after acquiring an additional 243 shares in the last quarter. DiNuzzo Private Wealth Inc. lifted its holdings in Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 239 shares in the last quarter. Turning Point Benefit Group Inc. boosted its stake in Netflix by 13,400.0% during the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after purchasing an additional 268 shares during the last quarter. Imprint Wealth LLC purchased a new stake in shares of Netflix during the third quarter worth $25,000. Finally, Cornerstone Financial Management LLC acquired a new stake in shares of Netflix in the fourth quarter valued at about $26,000. 80.93% of the stock is currently owned by institutional investors and hedge funds.
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix continued to post strong underlying profitability, with operating income of $4.19 billion and earnings per share slightly ahead of estimates. Netflix Q2 2026 earnings report
- Positive Sentiment: Some analysts remained constructive, with Citi reiterating a Buy rating and other bulls pointing to margin expansion, ad growth, and stable engagement as longer-term support. Citi maintains Buy rating on Netflix
- Neutral Sentiment: Netflix also highlighted new growth avenues such as advertising, live events, video games, creator content, and vertical video, which may help the long-term story but did not offset the near-term disappointment. Netflix new growth initiatives
- Negative Sentiment: Management’s weaker Q3 guidance and reduced disclosure of viewing-hour data intensified investor worries about slowing engagement and less transparency, adding to the selloff. Reuters on Netflix weak forecast
- Negative Sentiment: Broader tech weakness is also weighing on sentiment, with a Nasdaq selloff and concern around AI spending and semiconductor stocks amplifying pressure on NFLX shares. Tech selloff intensifies
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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