Zacks Research Upgrades PLBY Group (NASDAQ:PLBY) to Hold

Posted by George Bondi on Jul 16th, 2026

PLBY Group (NASDAQ:PLBY – Get Free Report) was upgraded by research analysts at Zacks Research from a “strong sell” rating to a “hold” rating in a research note issued to investors on Tuesday,Zacks.com reports.

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of PLBY Group in a research note on Thursday, June 18th. One analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Reduce”.

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PLBY Group Stock Performance

NASDAQ:PLBY opened at $1.11 on Tuesday. The company has a market capitalization of $128.72 million, a P/E ratio of -13.88 and a beta of 1.86. The business has a fifty day simple moving average of $1.35 and a two-hundred day simple moving average of $1.64. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.00 and a quick ratio of 0.80. PLBY Group has a 1 year low of $1.09 and a 1 year high of $2.75.

PLBY Group (NASDAQ:PLBY – Get Free Report) last posted its quarterly earnings results on Monday, May 11th. The company reported ($0.03) earnings per share for the quarter, missing the consensus estimate of $0.01 by ($0.04). PLBY Group had a positive return on equity of 21.89% and a negative net margin of 6.21%.The firm had revenue of $30.24 million for the quarter, compared to the consensus estimate of $30.71 million. On average, analysts expect that PLBY Group will post 0.02 earnings per share for the current year.

Insider Activity at PLBY Group

In other news, Director Tracey E. Edmonds sold 30,816 shares of the firm’s stock in a transaction on Wednesday, May 20th. The shares were sold at an average price of $1.24, for a total transaction of $38,211.84. Following the sale, the director owned 223,548 shares in the company, valued at approximately $277,199.52. This trade represents a 12.11% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, major shareholder Special Opportuniti Drawbridge sold 1,904,762 shares of PLBY Group stock in a transaction on Thursday, June 18th. The stock was sold at an average price of $1.05, for a total transaction of $2,000,000.10. Following the sale, the insider directly owned 177,339 shares of the company’s stock, valued at $186,205.95. This represents a 91.48% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 3,103,064 shares of company stock valued at $3,674,690. Company insiders own 34.50% of the company’s stock.

Institutional Investors Weigh In On PLBY Group

Several hedge funds have recently added to or reduced their stakes in the company. Crcm LP increased its position in shares of PLBY Group by 17.8% during the 1st quarter. Crcm LP now owns 4,345,517 shares of the company’s stock valued at $6,605,000 after purchasing an additional 656,065 shares during the last quarter. Vanguard Group Inc. boosted its stake in PLBY Group by 1.0% in the third quarter. Vanguard Group Inc. now owns 2,688,907 shares of the company’s stock worth $3,953,000 after buying an additional 26,060 shares in the last quarter. Bbfit Investments PTE Ltd. bought a new position in PLBY Group during the fourth quarter valued at approximately $2,297,000. Geode Capital Management LLC raised its stake in shares of PLBY Group by 15.1% during the fourth quarter. Geode Capital Management LLC now owns 743,478 shares of the company’s stock worth $1,398,000 after acquiring an additional 97,321 shares in the last quarter. Finally, Marshall Wace LLP bought a new stake in shares of PLBY Group in the 4th quarter worth approximately $1,169,000. Institutional investors own 32.46% of the company’s stock.

PLBY Group Company Profile

(Get Free Report)

PLBY Group, Inc is a global media and lifestyle company best known for its iconic Playboy brand. The company operates across multiple business segments, including consumer products, licensing, subscription commerce, sexual wellness and digital offerings. Through its diversified portfolio, PLBY Group brings its signature aesthetic and brand heritage to categories such as apparel, accessories, gaming, beverages, home goods and intimate lifestyle products.

In the consumer products segment, PLBY Group designs and markets a range of branded goods under licensing agreements with major retailers and distributors worldwide.