HubSpot (NYSE:HUBS) Rating Increased to Strong-Buy at Zacks Research

Posted by Brian Himes on Jul 15th, 2026

Zacks Research upgraded shares of HubSpot (NYSE:HUBS – Free Report) from a hold rating to a strong-buy rating in a research note issued to investors on Monday,Zacks.com reports.

Several other equities research analysts also recently issued reports on HUBS. The Goldman Sachs Group reiterated a “buy” rating and issued a $382.00 target price on shares of HubSpot in a research note on Friday, May 8th. Mizuho lowered their price target on HubSpot from $300.00 to $260.00 and set an “outperform” rating on the stock in a research report on Friday, May 8th. Cantor Fitzgerald lowered HubSpot from an “overweight” rating to a “neutral” rating and dropped their price objective for the company from $325.00 to $200.00 in a research note on Friday, May 8th. Weiss Ratings reaffirmed a “sell (d)” rating on shares of HubSpot in a research report on Wednesday, June 24th. Finally, UBS Group reiterated a “neutral” rating on shares of HubSpot in a research note on Wednesday, June 17th. One analyst has rated the stock with a Strong Buy rating, twenty-one have given a Buy rating, six have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $311.00.

Read Our Latest Stock Analysis on HUBS

HubSpot Trading Down 3.6%

NYSE HUBS opened at $209.75 on Monday. The firm’s fifty day moving average price is $198.73 and its two-hundred day moving average price is $247.72. HubSpot has a 1 year low of $169.63 and a 1 year high of $568.16. The firm has a market capitalization of $10.74 billion, a P/E ratio of 109.82, a price-to-earnings-growth ratio of 2.38 and a beta of 1.22.

HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings data on Thursday, May 7th. The software maker reported $2.72 EPS for the quarter, beating analysts’ consensus estimates of $2.47 by $0.25. The company had revenue of $881.00 million during the quarter, compared to the consensus estimate of $863.32 million. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. The company’s quarterly revenue was up 23.4% on a year-over-year basis. During the same quarter last year, the firm posted $1.84 EPS. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, research analysts anticipate that HubSpot will post 4.39 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, CTO Dharmesh Shah purchased 10,000 shares of the firm’s stock in a transaction that occurred on Tuesday, May 12th. The shares were acquired at an average price of $181.37 per share, for a total transaction of $1,813,700.00. Following the purchase, the chief technology officer owned 1,295,400 shares in the company, valued at approximately $234,946,698. This represents a 0.78% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Erika Ashley Fisher sold 915 shares of the stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $236.66, for a total transaction of $216,543.90. Following the completion of the transaction, the insider directly owned 16,270 shares in the company, valued at approximately $3,850,458.20. This represents a 5.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have acquired 14,063 shares of company stock worth $2,585,781 and have sold 26,207 shares worth $5,567,244. Corporate insiders own 3.70% of the company’s stock.

Hedge Funds Weigh In On HubSpot

Institutional investors and hedge funds have recently made changes to their positions in the company. Price T Rowe Associates Inc. MD boosted its stake in HubSpot by 36.5% in the 4th quarter. Price T Rowe Associates Inc. MD now owns 4,581,922 shares of the software maker’s stock valued at $1,838,727,000 after purchasing an additional 1,224,424 shares during the period. Pictet Asset Management Holding SA grew its holdings in HubSpot by 13.1% in the 1st quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock valued at $533,993,000 after buying an additional 252,604 shares in the last quarter. State Street Corp increased its position in HubSpot by 3.7% during the 4th quarter. State Street Corp now owns 1,191,843 shares of the software maker’s stock worth $478,287,000 after buying an additional 42,948 shares during the period. AQR Capital Management LLC increased its position in HubSpot by 117.6% during the 4th quarter. AQR Capital Management LLC now owns 1,188,981 shares of the software maker’s stock worth $477,138,000 after buying an additional 642,545 shares during the period. Finally, Geode Capital Management LLC increased its position in HubSpot by 1.5% during the 4th quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock worth $388,917,000 after buying an additional 14,159 shares during the period. Institutional investors and hedge funds own 90.39% of the company’s stock.

HubSpot Company Profile

(Get Free Report)

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.