JPMorgan Chase & Co. Increases Planet Fitness (NYSE:PLNT) Price Target to $62.00

Posted by Geri Gentry on Jul 11th, 2026

Planet Fitness (NYSE:PLNT – Get Free Report) had its price target lifted by equities research analysts at JPMorgan Chase & Co. from $60.00 to $62.00 in a research note issued on Thursday,Benzinga reports. The firm currently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s price objective suggests a potential upside of 21.00% from the stock’s current price.

Several other equities analysts have also recently issued reports on PLNT. Deutsche Bank Aktiengesellschaft decreased their price target on shares of Planet Fitness from $98.00 to $61.00 and set a “hold” rating for the company in a research report on Friday, May 8th. KGI Securities downgraded Planet Fitness to a “neutral” rating and set a $50.50 price objective for the company. in a report on Friday, May 8th. UBS Group lowered their target price on Planet Fitness from $120.00 to $79.00 and set a “buy” rating for the company in a research report on Friday, May 15th. Roth Capital cut their target price on Planet Fitness from $109.00 to $64.00 and set a “buy” rating on the stock in a report on Wednesday, May 20th. Finally, Royal Bank Of Canada reduced their price target on Planet Fitness from $85.00 to $55.00 and set an “outperform” rating on the stock in a research report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, eight have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $74.71.

Read Our Latest Stock Report on Planet Fitness

Planet Fitness Trading Down 0.3%

Planet Fitness stock opened at $51.24 on Thursday. The stock has a 50-day moving average price of $52.25 and a two-hundred day moving average price of $74.44. Planet Fitness has a 12 month low of $37.03 and a 12 month high of $114.47. The company has a market capitalization of $4.07 billion, a PE ratio of 18.50, a P/E/G ratio of 1.12 and a beta of 1.04.

Planet Fitness (NYSE:PLNT – Get Free Report) last released its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, topping the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The company had revenue of $337.24 million for the quarter, compared to analysts’ expectations of $298.60 million. During the same period in the previous year, the business posted $0.59 earnings per share. The business’s quarterly revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, analysts predict that Planet Fitness will post 3.18 earnings per share for the current fiscal year.

Insider Activity

In other Planet Fitness news, Director Frances G. Rathke bought 5,000 shares of the business’s stock in a transaction that occurred on Friday, May 8th. The shares were bought at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the transaction, the director directly owned 5,000 shares in the company, valued at approximately $231,050. This trade represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. 0.90% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Planet Fitness

Several hedge funds and other institutional investors have recently modified their holdings of PLNT. MML Investors Services LLC raised its holdings in shares of Planet Fitness by 1.3% in the 4th quarter. MML Investors Services LLC now owns 9,811 shares of the company’s stock worth $1,064,000 after acquiring an additional 122 shares during the last quarter. Public Employees Retirement System of Ohio boosted its stake in Planet Fitness by 0.5% during the 3rd quarter. Public Employees Retirement System of Ohio now owns 26,627 shares of the company’s stock valued at $2,764,000 after purchasing an additional 123 shares during the last quarter. Coldstream Capital Management Inc. boosted its stake in Planet Fitness by 4.6% during the 4th quarter. Coldstream Capital Management Inc. now owns 3,782 shares of the company’s stock valued at $410,000 after purchasing an additional 168 shares during the last quarter. Clearstead Advisors LLC boosted its stake in Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after purchasing an additional 193 shares during the last quarter. Finally, EverSource Wealth Advisors LLC increased its holdings in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares in the last quarter. Institutional investors own 95.53% of the company’s stock.

Planet Fitness Company Profile

(Get Free Report)

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.