British American Tobacco (LON:BATS) Share Price Crosses Above Two Hundred Day Moving Average – Here’s What Happened

Posted by Stanley Muller on Jul 11th, 2026

British American Tobacco p.l.c. (LON:BATS – Get Free Report) shares crossed above its 200-day moving average during trading on Friday . The stock has a 200-day moving average of GBX 4,426.43 and traded as high as GBX 4,496. British American Tobacco shares last traded at GBX 4,462, with a volume of 4,420,989 shares changing hands.

Analyst Ratings Changes

A number of analysts have weighed in on BATS shares. UBS Group reiterated a “buy” rating and set a GBX 5,750 price target on shares of British American Tobacco in a report on Friday, May 29th. Jefferies Financial Group boosted their price objective on British American Tobacco from GBX 5,200 to GBX 5,500 and gave the company a “buy” rating in a research note on Tuesday, June 23rd. Four research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, British American Tobacco currently has an average rating of “Moderate Buy” and an average price target of GBX 4,758.33.

Get Our Latest Report on British American Tobacco

British American Tobacco Trading Down 0.8%

The company has a debt-to-equity ratio of 74.60, a current ratio of 0.87 and a quick ratio of 0.47. The firm has a fifty day simple moving average of GBX 4,597.41 and a 200-day simple moving average of GBX 4,426.43. The firm has a market cap of £90.42 billion, a P/E ratio of 12.78, a price-to-earnings-growth ratio of 3.12 and a beta of 0.13.

Insider Buying and Selling

In other news, insider Serpil Timuray bought 47 shares of the business’s stock in a transaction that occurred on Tuesday, May 26th. The shares were bought at an average cost of GBX 4,372 per share, for a total transaction of £2,054.84. Also, insider Tadeu Marroco purchased 6,036 shares of British American Tobacco stock in a transaction that occurred on Friday, May 8th. The stock was acquired at an average cost of GBX 4,426 per share, with a total value of £267,153.36. Insiders have bought 11,506 shares of company stock worth $50,267,032 over the last ninety days. 0.12% of the stock is owned by insiders.

About British American Tobacco

(Get Free Report)

BAT was founded in 1902 and was first listed on the London Stock Exchange in 1912. A constituent of the FTSE 100 since its creation in 1984, we have evolved, becoming the only truly global company in our sector.

BAT is transforming and is well positioned with a global footprint and multi-category portfolio. Our corporate purpose is to build A Better Tomorrow™, reducing the health impact of our business, by offering adult consumers a greater choice of enjoyable and less risky*† products compared to cigarettes.