Netflix (NASDAQ:NFLX) Shares Down 2.8% – Time to Sell?

Posted by Geri Gentry on Jul 10th, 2026

Netflix, Inc. (NASDAQ:NFLX – Get Free Report)’s stock price was down 2.8% during mid-day trading on Friday . The stock traded as low as $72.51 and last traded at $73.37. 46,065,275 shares changed hands during trading, an increase of 2% from the average daily volume of 45,190,617 shares. The stock had previously closed at $75.47.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Several articles argue the recent selloff may have gone too far, saying Netflix still has strong underlying earnings power and could be set up for a rebound heading into its July 16 results. Article Title
Positive Sentiment: Supportive commentary from analysts and investors continues to highlight Netflix’s scale, profitability, and long-term growth potential, with some saying the stock’s weakness may be an opportunity before earnings. Article Title
Neutral Sentiment: Netflix remains a heavily watched stock into its upcoming earnings report, with traders focused on subscriber trends, margins, and management guidance rather than any single headline. Article Title
Neutral Sentiment: Netflix is also getting attention as a “trending stock” and a potential technical setup, but these pieces do not add a new fundamental catalyst. Article Title
Negative Sentiment: Recent Wall Street Journal reporting that Netflix is exploring live TV channels and bundles because engagement is slipping is the main reason the stock is falling, as investors worry the platform may be losing viewer momentum. Article Title
Negative Sentiment: Several market notes say Netflix is sliding because the company may need bigger product changes to revive engagement, reinforcing fears that growth is maturing more than expected. Article Title

Analysts Set New Price Targets

NFLX has been the topic of a number of recent analyst reports. Raymond James Financial reaffirmed a “market perform” rating on shares of Netflix in a research note on Thursday, May 14th. JPMorgan Chase & Co. reissued a “buy” rating on shares of Netflix in a research note on Wednesday, April 22nd. Pivotal Research set a $96.00 price target on Netflix and gave the company a “hold” rating in a research report on Friday, April 17th. Wedbush reaffirmed an “outperform” rating and set a $118.00 price target on shares of Netflix in a research note on Thursday, April 16th. Finally, TD Cowen reiterated a “buy” rating on shares of Netflix in a report on Thursday, May 14th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, fifteen have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $113.65.

Get Our Latest Analysis on NFLX

Netflix Stock Performance

The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. The company has a fifty day moving average price of $82.15 and a 200 day moving average price of $87.73. The stock has a market cap of $308.95 billion, a PE ratio of 23.70, a P/E/G ratio of 0.96 and a beta of 1.52.

Netflix (NASDAQ:NFLX – Get Free Report) last announced its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The firm had revenue of $12.25 billion during the quarter, compared to the consensus estimate of $12.17 billion. During the same quarter in the previous year, the company posted $6.61 earnings per share. The business’s revenue was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Analysts expect that Netflix, Inc. will post 3.6 earnings per share for the current year.

Insider Activity at Netflix

In related news, insider David A. Hyman sold 5,722 shares of the firm’s stock in a transaction dated Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total value of $503,993.76. Following the sale, the insider directly owned 316,100 shares of the company’s stock, valued at $27,842,088. This trade represents a 1.78% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Reed Hastings sold 386,700 shares of the business’s stock in a transaction dated Monday, June 1st. The shares were sold at an average price of $85.97, for a total value of $33,244,599.00. Following the transaction, the director owned 3,940 shares in the company, valued at approximately $338,721.80. This represents a 98.99% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 899,839 shares of company stock valued at $80,141,661 in the last quarter. 1.24% of the stock is currently owned by company insiders.

Institutional Trading of Netflix

Several large investors have recently added to or reduced their stakes in the stock. Checchi Capital Advisers LLC grew its holdings in shares of Netflix by 875.7% during the 4th quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network’s stock worth $2,920,000 after purchasing an additional 27,951 shares during the period. Contravisory Investment Management Inc. raised its holdings in Netflix by 837.2% in the 4th quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock valued at $10,443,000 after buying an additional 99,496 shares during the period. BNC Wealth Management LLC raised its holdings in Netflix by 991.3% in the 4th quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network’s stock valued at $3,866,000 after buying an additional 37,451 shares during the period. Crew Capital Management Ltd lifted its position in Netflix by 1,021.9% in the fourth quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network’s stock valued at $847,000 after buying an additional 8,226 shares during the last quarter. Finally, Family Capital Trust Co lifted its position in Netflix by 20,869.5% in the fourth quarter. Family Capital Trust Co now owns 27,470 shares of the Internet television network’s stock valued at $2,576,000 after buying an additional 27,339 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.

Netflix Company Profile

(Get Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.