Boston Beer (NYSE:SAM) Trading Up 5% – Here’s Why

Posted by Stanley Muller on Jul 9th, 2026

The Boston Beer Company, Inc. (NYSE:SAM – Get Free Report)’s stock price rose 5% during trading on Tuesday . The stock traded as high as $186.25 and last traded at $188.82. 5,511 shares traded hands during trading, a decline of 98% from the average daily volume of 230,744 shares. The stock had previously closed at $179.82.

Wall Street Analyst Weigh In

Several equities analysts have recently weighed in on SAM shares. Royal Bank Of Canada decreased their target price on Boston Beer from $245.00 to $242.00 and set a “sector perform” rating on the stock in a research report on Friday, May 1st. The Goldman Sachs Group reduced their price objective on Boston Beer from $192.00 to $169.00 and set a “sell” rating for the company in a research note on Wednesday. Sanford C. Bernstein decreased their price objective on Boston Beer from $218.00 to $210.00 and set a “market perform” rating on the stock in a report on Tuesday, May 5th. Morgan Stanley lowered their target price on shares of Boston Beer from $235.00 to $220.00 and set an “equal weight” rating on the stock in a research note on Wednesday, May 6th. Finally, Weiss Ratings lowered shares of Boston Beer from a “sell (d+)” rating to a “sell (d)” rating in a report on Wednesday, May 6th. Ten analysts have rated the stock with a Hold rating and two have given a Sell rating to the company. According to MarketBeat, Boston Beer has a consensus rating of “Reduce” and a consensus price target of $234.00.

Read Our Latest Analysis on Boston Beer

Boston Beer Trading Down 2.5%

The company has a fifty day simple moving average of $184.01 and a 200-day simple moving average of $211.18. The company has a market capitalization of $1.86 billion, a PE ratio of -28.35, a PEG ratio of 2.36 and a beta of 0.78.

Boston Beer (NYSE:SAM – Get Free Report) last posted its quarterly earnings results on Thursday, April 30th. The company reported $1.64 EPS for the quarter, missing the consensus estimate of $1.96 by ($0.32). The company had revenue of $433.93 million for the quarter, compared to analysts’ expectations of $436.06 million. Boston Beer had a positive return on equity of 12.08% and a negative net margin of 2.96%.The firm’s revenue was down 4.4% on a year-over-year basis. During the same quarter in the prior year, the firm earned $2.16 EPS. Boston Beer has set its FY 2026 guidance at 8.500-10.500 EPS. On average, equities analysts predict that The Boston Beer Company, Inc. will post 9.77 EPS for the current fiscal year.

Institutional Trading of Boston Beer

Several hedge funds have recently made changes to their positions in SAM. Flagship Harbor Advisors LLC purchased a new stake in shares of Boston Beer during the 4th quarter valued at approximately $35,000. Ascentis Independent Advisors purchased a new position in Boston Beer in the first quarter worth approximately $37,000. Covestor Ltd increased its stake in Boston Beer by 180.9% during the fourth quarter. Covestor Ltd now owns 250 shares of the company’s stock worth $49,000 after acquiring an additional 161 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its position in Boston Beer by 154.9% in the third quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 232 shares of the company’s stock valued at $49,000 after purchasing an additional 141 shares during the period. Finally, CIBC Private Wealth Group LLC raised its position in Boston Beer by 4,780.0% in the third quarter. CIBC Private Wealth Group LLC now owns 244 shares of the company’s stock valued at $52,000 after purchasing an additional 239 shares during the period. Hedge funds and other institutional investors own 81.13% of the company’s stock.

About Boston Beer

(Get Free Report)

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.