Hartline Investment Corp Cuts Stock Holdings in ServiceNow, Inc. $NOW

Posted by Francis Steltz on Jul 8th, 2026

Hartline Investment Corp reduced its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 53.5% in the 1st quarter, HoldingsChannel.com reports. The firm owned 42,335 shares of the information technology services provider’s stock after selling 48,675 shares during the quarter. Hartline Investment Corp’s holdings in ServiceNow were worth $4,426,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in NOW. Vanguard Group Inc. raised its position in shares of ServiceNow by 404.5% in the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock worth $15,619,771,000 after acquiring an additional 81,752,460 shares during the period. State Street Corp increased its stake in shares of ServiceNow by 406.6% in the 4th quarter. State Street Corp now owns 47,896,597 shares of the information technology services provider’s stock valued at $7,337,280,000 after purchasing an additional 38,441,898 shares in the last quarter. Price T Rowe Associates Inc. MD increased its stake in shares of ServiceNow by 371.0% in the 4th quarter. Price T Rowe Associates Inc. MD now owns 32,395,663 shares of the information technology services provider’s stock valued at $4,962,692,000 after purchasing an additional 25,517,218 shares in the last quarter. Geode Capital Management LLC raised its holdings in ServiceNow by 404.8% in the 4th quarter. Geode Capital Management LLC now owns 23,512,428 shares of the information technology services provider’s stock worth $3,591,425,000 after purchasing an additional 18,854,775 shares during the period. Finally, Morgan Stanley boosted its position in ServiceNow by 335.6% during the fourth quarter. Morgan Stanley now owns 22,733,483 shares of the information technology services provider’s stock worth $3,482,543,000 after purchasing an additional 17,514,679 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Shares are benefiting from a broader rotation into software stocks as money moves out of semiconductors and into names that have lagged. ServiceNow (NOW) Stock Is Up, What You Need To Know
Positive Sentiment: Traders are reacting to AI-related product momentum and a more constructive analyst tone after Guggenheim pushed back on bearish “software extinction” arguments. Why ServiceNow Stock Is Climbing After Guggenheim Dismisses Software ‘Extinction’ Valuation
Positive Sentiment: New AI partnerships with defense and state agencies suggest ServiceNow’s platform is expanding beyond traditional workflow automation into mission-critical public sector use cases. ServiceNow (NOW) Lands Defense And State AI Partnerships That Reach Beyond Workflows
Positive Sentiment: Analysts and commentators are increasingly arguing that fears AI would disrupt ServiceNow’s software model may be overdone, which is improving the stock’s valuation narrative. ServiceNow Was the SaaS Stock AI Was Supposed to Kill. Its Numbers Say Otherwise.
Neutral Sentiment: Recent coverage noted ServiceNow has outperformed the broader market and continues to attract attention as a possible contrarian software name, but this is more a reflection of momentum than a new fundamental catalyst. ServiceNow (NOW) Outperforms Broader Market: What You Need to Know

ServiceNow Stock Up 2.4%

Shares of NYSE NOW opened at $110.57 on Wednesday. The company has a market capitalization of $114.00 billion, a P/E ratio of 65.90, a P/E/G ratio of 1.80 and a beta of 0.96. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The company has a 50 day simple moving average of $101.40 and a 200-day simple moving average of $111.94. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $210.20.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts’ consensus estimates of $0.97. The firm had revenue of $3.77 billion for the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The firm’s quarterly revenue was up 22.1% on a year-over-year basis. During the same period in the prior year, the firm posted $0.81 earnings per share. On average, equities research analysts predict that ServiceNow, Inc. will post 2.34 earnings per share for the current year.

Insiders Place Their Bets

In related news, Director Anita M. Sands sold 16,445 shares of the business’s stock in a transaction dated Thursday, May 14th. The shares were sold at an average price of $90.14, for a total value of $1,482,352.30. Following the sale, the director directly owned 30,090 shares in the company, valued at approximately $2,712,312.60. The trade was a 35.34% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 1,048 shares of the company’s stock in a transaction dated Monday, May 18th. The shares were sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the transaction, the insider directly owned 12,072 shares in the company, valued at $1,189,212.72. The trade was a 7.99% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 28,071 shares of company stock worth $2,529,956. Company insiders own 0.34% of the company’s stock.

Wall Street Analyst Weigh In

A number of research firms have recently commented on NOW. UBS Group restated an “outperform” rating on shares of ServiceNow in a research report on Tuesday, May 26th. Citic Securities decreased their target price on ServiceNow from $168.00 to $140.00 and set a “buy” rating on the stock in a research report on Thursday, May 21st. Needham & Company LLC reissued a “buy” rating and issued a $115.00 price target on shares of ServiceNow in a research note on Tuesday, May 5th. Wolfe Research set a $125.00 price objective on shares of ServiceNow in a research report on Thursday, April 23rd. Finally, Weiss Ratings downgraded shares of ServiceNow from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, April 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, four have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and an average target price of $141.68.

Read Our Latest Research Report on NOW

ServiceNow Profile

(Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.