Vital Farms (NASDAQ:VITL) Upgraded by DA Davidson to Hold Rating

Posted by Francis Steltz on Jul 7th, 2026

DA Davidson upgraded shares of Vital Farms (NASDAQ:VITL – Free Report) to a hold rating in a report released on Monday morning,Zacks.com reports.

VITL has been the subject of a number of other reports. William Blair restated a “market perform” rating on shares of Vital Farms in a research report on Friday, May 8th. Mizuho set a $20.00 price target on Vital Farms in a research report on Monday, May 4th. Needham & Company LLC lowered their price objective on Vital Farms from $20.00 to $13.00 and set a “buy” rating on the stock in a research report on Monday, May 11th. TD Cowen lowered shares of Vital Farms from a “buy” rating to a “hold” rating and cut their target price for the company from $25.00 to $16.00 in a report on Wednesday, April 8th. Finally, Morgan Stanley set a $10.00 price objective on shares of Vital Farms in a report on Friday, May 8th. Five research analysts have rated the stock with a Buy rating, eight have given a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $24.08.

Read Our Latest Analysis on VITL

Vital Farms Stock Performance

NASDAQ VITL traded up $0.46 during trading hours on Monday, reaching $13.30. The stock had a trading volume of 345,951 shares, compared to its average volume of 2,691,697. The stock has a fifty day moving average of $10.60 and a 200 day moving average of $18.57. The stock has a market cap of $569.86 million, a P/E ratio of 12.75 and a beta of 1.07. Vital Farms has a 52-week low of $7.95 and a 52-week high of $53.13. The company has a debt-to-equity ratio of 0.01, a quick ratio of 1.00 and a current ratio of 1.77.

Vital Farms (NASDAQ:VITL – Get Free Report) last posted its quarterly earnings results on Thursday, May 7th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.09 by ($0.12). Vital Farms had a return on equity of 14.47% and a net margin of 6.10%.The business had revenue of $187.16 million for the quarter, compared to analysts’ expectations of $182.40 million. During the same period in the prior year, the business posted $0.37 earnings per share. The business’s quarterly revenue was up 15.4% compared to the same quarter last year. Sell-side analysts predict that Vital Farms will post -0.45 earnings per share for the current year.

Insider Buying and Selling at Vital Farms

In other Vital Farms news, insider Joseph Michael Holland bought 12,484 shares of Vital Farms stock in a transaction dated Thursday, May 14th. The stock was acquired at an average cost of $8.00 per share, for a total transaction of $99,872.00. Following the completion of the transaction, the insider directly owned 38,150 shares of the company’s stock, valued at approximately $305,200. This represents a 48.64% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. Also, insider Peter Nicholas Pappas acquired 3,500 shares of the company’s stock in a transaction that occurred on Thursday, May 14th. The shares were acquired at an average cost of $8.51 per share, with a total value of $29,785.00. Following the purchase, the insider owned 85,169 shares in the company, valued at $724,788.19. This represents a 4.29% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders have acquired 38,700 shares of company stock valued at $320,864 over the last ninety days. 3.90% of the stock is currently owned by corporate insiders.

Institutional Trading of Vital Farms

Hedge funds and other institutional investors have recently modified their holdings of the stock. Triumph Capital Management acquired a new position in shares of Vital Farms during the 4th quarter valued at about $25,000. Quarry LP acquired a new stake in Vital Farms during the fourth quarter worth about $27,000. Global Retirement Partners LLC increased its position in Vital Farms by 4,382.6% during the fourth quarter. Global Retirement Partners LLC now owns 1,031 shares of the company’s stock worth $33,000 after purchasing an additional 1,008 shares during the last quarter. Caitong International Asset Management Co. Ltd purchased a new position in Vital Farms during the third quarter worth about $55,000. Finally, PNC Financial Services Group Inc. raised its stake in Vital Farms by 225.6% during the fourth quarter. PNC Financial Services Group Inc. now owns 1,452 shares of the company’s stock worth $46,000 after purchasing an additional 1,006 shares during the period. 98.59% of the stock is owned by institutional investors and hedge funds.

About Vital Farms

(Get Free Report)

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.

Analyst Recommendations for Vital Farms (NASDAQ:VITL)

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