HubSpot (NYSE:HUBS) Shares Up 4.9% – Time to Buy?

Posted by Stanley Muller on Jul 7th, 2026

HubSpot, Inc. (NYSE:HUBS – Get Free Report)’s stock price traded up 4.9% during mid-day trading on Tuesday . The company traded as high as $203.59 and last traded at $203.39. Approximately 230,120 shares changed hands during mid-day trading, a decline of 87% from the average session volume of 1,791,864 shares. The stock had previously closed at $193.84.

Wall Street Analyst Weigh In

Several equities research analysts have recently weighed in on the stock. William Blair downgraded shares of HubSpot from an “outperform” rating to a “market perform” rating in a research report on Friday, May 8th. Jefferies Financial Group reaffirmed a “buy” rating and set a $250.00 target price on shares of HubSpot in a report on Friday, May 8th. Truist Financial lowered their price target on HubSpot from $300.00 to $230.00 and set a “buy” rating for the company in a report on Friday, May 8th. KeyCorp reduced their price objective on HubSpot from $340.00 to $290.00 and set an “overweight” rating on the stock in a research note on Friday, May 8th. Finally, Sanford C. Bernstein set a $381.00 price objective on shares of HubSpot in a report on Friday, May 8th. Twenty-one analysts have rated the stock with a Buy rating, seven have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, HubSpot currently has a consensus rating of “Moderate Buy” and a consensus target price of $311.00.

Read Our Latest Stock Analysis on HUBS

HubSpot Stock Performance

The firm has a market cap of $10.51 billion, a P/E ratio of 107.47, a P/E/G ratio of 2.10 and a beta of 1.22. The firm has a fifty day moving average of $201.20 and a 200-day moving average of $255.54.

HubSpot (NYSE:HUBS – Get Free Report) last issued its quarterly earnings data on Thursday, May 7th. The software maker reported $2.72 EPS for the quarter, topping analysts’ consensus estimates of $2.47 by $0.25. The firm had revenue of $881.00 million during the quarter, compared to the consensus estimate of $863.32 million. HubSpot had a return on equity of 5.66% and a net margin of 3.04%.The firm’s revenue was up 23.4% on a year-over-year basis. During the same period in the prior year, the business earned $1.84 EPS. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. Equities research analysts expect that HubSpot, Inc. will post 4.39 earnings per share for the current year.

Insiders Place Their Bets

In other news, CEO Yamini Rangan acquired 2,750 shares of the business’s stock in a transaction that occurred on Tuesday, May 12th. The shares were purchased at an average cost of $189.84 per share, for a total transaction of $522,060.00. Following the transaction, the chief executive officer directly owned 102,982 shares in the company, valued at $19,550,102.88. This trade represents a 2.74% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Lorrie M. Norrington bought 1,313 shares of HubSpot stock in a transaction on Monday, May 11th. The shares were purchased at an average cost of $190.42 per share, with a total value of $250,021.46. Following the completion of the purchase, the director directly owned 2,838 shares in the company, valued at $540,411.96. This trade represents a 86.10% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Over the last 90 days, insiders have acquired 14,063 shares of company stock worth $2,585,781 and have sold 26,207 shares worth $5,567,244. 3.70% of the stock is currently owned by insiders.

Institutional Trading of HubSpot

Large investors have recently added to or reduced their stakes in the business. Empowered Funds LLC grew its stake in shares of HubSpot by 88.5% in the first quarter. Empowered Funds LLC now owns 1,570 shares of the software maker’s stock worth $897,000 after purchasing an additional 737 shares in the last quarter. NewEdge Advisors LLC lifted its holdings in HubSpot by 12.1% in the second quarter. NewEdge Advisors LLC now owns 4,788 shares of the software maker’s stock worth $2,665,000 after purchasing an additional 516 shares during the period. Treasurer of the State of North Carolina lifted its holdings in HubSpot by 4.7% in the second quarter. Treasurer of the State of North Carolina now owns 23,754 shares of the software maker’s stock worth $13,222,000 after purchasing an additional 1,077 shares during the period. Osterweis Capital Management Inc. bought a new position in HubSpot in the 2nd quarter valued at about $34,000. Finally, Alliancebernstein L.P. grew its position in HubSpot by 35.0% in the 2nd quarter. Alliancebernstein L.P. now owns 376,076 shares of the software maker’s stock valued at $209,335,000 after buying an additional 97,469 shares in the last quarter. 90.39% of the stock is currently owned by institutional investors and hedge funds.

About HubSpot

(Get Free Report)

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.