DA Davidson Upgrades Nature’s Sunshine Products (NASDAQ:NATR) to Strong-Buy

Posted by George Bondi on Jul 7th, 2026

Nature’s Sunshine Products (NASDAQ:NATR – Get Free Report) was upgraded by equities researchers at DA Davidson to a “strong-buy” rating in a research note issued to investors on Monday,Zacks.com reports.

NATR has been the subject of a number of other reports. Canaccord Genuity Group set a $37.00 price objective on shares of Nature’s Sunshine Products in a research note on Friday, May 8th. Weiss Ratings cut Nature’s Sunshine Products from a “buy (b-)” rating to a “hold (c+)” rating in a research report on Tuesday, June 9th. One investment analyst has rated the stock with a Strong Buy rating, one has assigned a Buy rating and one has issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Buy” and a consensus target price of $35.00.

View Our Latest Stock Analysis on Nature’s Sunshine Products

Nature’s Sunshine Products Price Performance

Shares of NASDAQ:NATR traded up $0.14 during mid-day trading on Monday, reaching $21.80. 1,121 shares of the company traded hands, compared to its average volume of 123,120. The company’s 50 day moving average price is $22.06 and its 200-day moving average price is $23.75. The firm has a market cap of $383.33 million, a PE ratio of 19.82 and a beta of 0.87. Nature’s Sunshine Products has a 52 week low of $12.97 and a 52 week high of $28.14.

Nature’s Sunshine Products (NASDAQ:NATR – Get Free Report) last released its earnings results on Thursday, May 7th. The company reported $0.30 EPS for the quarter, topping analysts’ consensus estimates of $0.20 by $0.10. Nature’s Sunshine Products had a net margin of 4.06% and a return on equity of 14.67%. The company had revenue of $122.89 million for the quarter, compared to analysts’ expectations of $122.15 million.

Insider Buying and Selling

In other news, EVP Kevin R. Herbert sold 2,000 shares of the firm’s stock in a transaction that occurred on Friday, June 12th. The stock was sold at an average price of $20.68, for a total value of $41,360.00. Following the completion of the sale, the executive vice president directly owned 48,866 shares of the company’s stock, valued at $1,010,548.88. This trade represents a 3.93% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, EVP Nathan G. Brower sold 12,015 shares of Nature’s Sunshine Products stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $21.84, for a total value of $262,407.60. Following the completion of the transaction, the executive vice president owned 43,438 shares of the company’s stock, valued at approximately $948,685.92. This trade represents a 21.67% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 35,696 shares of company stock worth $742,407. Insiders own 3.10% of the company’s stock.

Institutional Trading of Nature’s Sunshine Products

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. State of Alaska Department of Revenue bought a new stake in Nature’s Sunshine Products in the fourth quarter worth $31,000. New York State Teachers Retirement System bought a new position in Nature’s Sunshine Products during the first quarter valued at $37,000. Raymond James Financial Inc. bought a new position in Nature’s Sunshine Products during the second quarter valued at $37,000. Clearstead Advisors LLC raised its stake in shares of Nature’s Sunshine Products by 16,025.0% in the fourth quarter. Clearstead Advisors LLC now owns 1,935 shares of the company’s stock valued at $42,000 after acquiring an additional 1,923 shares during the period. Finally, McIlrath & Eck LLC purchased a new stake in shares of Nature’s Sunshine Products in the first quarter valued at $48,000. Hedge funds and other institutional investors own 79.40% of the company’s stock.

Nature’s Sunshine Products Company Profile

(Get Free Report)

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.