YouGov (LON:YOU) Shares Cross Above Two Hundred Day Moving Average – Time to Sell?

Posted by Stanley Muller on Jul 3rd, 2026

YouGov plc (LON:YOU – Get Free Report) shares passed above its two hundred day moving average during trading on Wednesday . The stock has a two hundred day moving average of GBX 210.73 and traded as high as GBX 229.40. YouGov shares last traded at GBX 229.20, with a volume of 474,549 shares.

Analyst Upgrades and Downgrades

A number of research firms have recently issued reports on YOU. Deutsche Bank Aktiengesellschaft dropped their price target on YouGov from GBX 370 to GBX 350 and set a “buy” rating for the company in a research report on Wednesday, March 25th. Canaccord Genuity Group restated a “buy” rating and issued a GBX 450 target price on shares of YouGov in a report on Thursday, March 26th. JPMorgan Chase & Co. reduced their price target on YouGov from GBX 380 to GBX 350 and set an “overweight” rating on the stock in a report on Wednesday, March 25th. UBS Group reissued a “buy” rating and set a GBX 510 price target on shares of YouGov in a research report on Wednesday, March 25th. Finally, Berenberg Bank assumed coverage on shares of YouGov in a research report on Tuesday, March 24th. They set a “buy” rating and a GBX 395 price objective for the company. Five investment analysts have rated the stock with a Buy rating, According to MarketBeat.com, the company has a consensus rating of “Buy” and an average price target of GBX 411.

View Our Latest Report on YouGov

YouGov Price Performance

The company has a quick ratio of 0.99, a current ratio of 0.62 and a debt-to-equity ratio of 112.39. The company has a market cap of £277.66 million, a PE ratio of 22.79, a P/E/G ratio of 0.71 and a beta of 1.44. The stock has a 50-day simple moving average of GBX 205.77 and a 200 day simple moving average of GBX 210.60.

Insider Activity at YouGov

In related news, insider Ashley G. Martin acquired 8,051 shares of YouGov stock in a transaction that occurred on Tuesday, April 28th. The shares were purchased at an average cost of GBX 186 per share, for a total transaction of £14,974.86. Also, insider Andrea Newman bought 2,683 shares of the firm’s stock in a transaction on Tuesday, April 28th. The stock was bought at an average cost of GBX 186 per share, for a total transaction of £4,990.38. Insiders have bought a total of 29,426 shares of company stock valued at $5,494,518 in the last quarter. Corporate insiders own 13.54% of the company’s stock.

About YouGov

(Get Free Report)

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.