Amazon.com (NASDAQ:AMZN) Trading 1.4% Higher – Time to Buy?

Posted by Stanley Muller on Jul 3rd, 2026

Shares of Amazon.com, Inc. (NASDAQ:AMZN) shot up 1.4% on Wednesday . The company traded as high as $244.90 and last traded at $241.70. Approximately 52,426,293 shares traded hands during trading, an increase of 3% from the average session volume of 50,804,711 shares. The stock had previously closed at $238.34.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon said its Leo satellite network now has enough satellites to begin initial broadband service later this year, opening a new long-term growth avenue and taking aim at SpaceX’s Starlink. Reuters: Amazon to start initial Leo internet service this year as network nears 400 satellites
Positive Sentiment: Amazon’s Prime Day results were strong, with reports showing record online spending and sales of about $26.4 billion, reinforcing the strength of its retail platform heading into earnings season. Yahoo Finance/Reuters: Online Spending Rises 5.3% on First Day of Amazon’s Prime Day
Positive Sentiment: Amazon is deepening its AI strategy by designing custom chips for Echo and Fire TV devices and expanding AWS AI engineering support, which could improve margins and strengthen its enterprise and consumer tech moat. CNBC: Amazon is designing its own AI chips for Echo, Fire TV and future devices
Positive Sentiment: Analysts remain constructive on Amazon, with recent target increases and bullish calls suggesting Wall Street still sees meaningful upside. TipRanks: Top Analyst Reaffirms Buy on Amazon Stock Ahead of Q2 Earnings
Neutral Sentiment: CEO Douglas Herrington sold 1,000 shares under a pre-arranged trading plan; the sale is small relative to his total holdings and does not appear to signal a major change in outlook. Insider Trades: Amazon.com CEO Douglas Herrington Sells 1,000 Shares
Negative Sentiment: Some coverage highlighted concerns about Amazon’s heavy infrastructure spending and the pressure from rising AI-related costs and emissions, which could weigh on margins if growth does not accelerate enough to justify the investment. TechCrunch: A warning sign about AI’s real cost, courtesy of Google and Amazon
Negative Sentiment: Meta’s reported cloud ambitions could add a new competitor to AWS over time, creating some concern around future cloud pricing and market-share pressure. PYMNTS: Meta Plans Cloud Business to Take on Big Tech Rivals

Analysts Set New Price Targets

Several equities research analysts recently commented on AMZN shares. DZ Bank lifted their price target on shares of Amazon.com from $295.00 to $320.00 and gave the stock a “buy” rating in a research note on Monday, May 4th. China Renaissance upped their target price on Amazon.com from $300.00 to $326.00 and gave the company a “buy” rating in a research report on Tuesday, May 5th. Mizuho raised their price target on Amazon.com from $315.00 to $325.00 and gave the stock an “outperform” rating in a research note on Tuesday, April 28th. Rosenblatt Securities boosted their price objective on Amazon.com from $296.00 to $332.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Finally, Susquehanna reissued a “positive” rating and issued a $325.00 price objective (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Fifty-seven research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. According to MarketBeat, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus target price of $312.79.

Check Out Our Latest Stock Report on Amazon.com

Amazon.com Price Performance

The company has a 50-day moving average of $254.82 and a 200-day moving average of $234.51. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The stock has a market cap of $2.61 trillion, a price-to-earnings ratio of 29.03, a PEG ratio of 1.80 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The company had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same period last year, the business posted $1.59 EPS. The company’s revenue was up 16.6% on a year-over-year basis. As a group, equities research analysts predict that Amazon.com, Inc. will post 7.75 earnings per share for the current year.

Insider Activity

In other news, CEO Douglas J. Herrington sold 27,500 shares of the firm’s stock in a transaction on Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the sale, the chief executive officer owned 471,361 shares in the company, valued at approximately $129,624,275. This trade represents a 5.51% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the transaction, the chief executive officer directly owned 2,175,766 shares of the company’s stock, valued at $598,335,650. This represents a 1.42% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 195,774 shares of company stock worth $51,643,704 in the last 90 days. Corporate insiders own 8.90% of the company’s stock.

Institutional Trading of Amazon.com

Hedge funds have recently modified their holdings of the business. Box Hill Private Wealth LLC grew its position in Amazon.com by 13.4% during the second quarter. Box Hill Private Wealth LLC now owns 5,836 shares of the e-commerce giant’s stock worth $1,391,000 after buying an additional 691 shares during the period. Versant Capital Management Inc boosted its stake in shares of Amazon.com by 4.5% during the 2nd quarter. Versant Capital Management Inc now owns 39,238 shares of the e-commerce giant’s stock worth $9,352,000 after acquiring an additional 1,685 shares in the last quarter. Cedar Mountain Advisors LLC grew its holdings in shares of Amazon.com by 4.0% in the 2nd quarter. Cedar Mountain Advisors LLC now owns 1,629 shares of the e-commerce giant’s stock worth $388,000 after acquiring an additional 63 shares during the period. Hilltop National Bank grew its holdings in shares of Amazon.com by 4.1% in the 2nd quarter. Hilltop National Bank now owns 9,641 shares of the e-commerce giant’s stock worth $2,298,000 after acquiring an additional 383 shares during the period. Finally, Noble Wealth Management PBC increased its stake in Amazon.com by 18.0% in the 2nd quarter. Noble Wealth Management PBC now owns 11,144 shares of the e-commerce giant’s stock valued at $2,656,000 after purchasing an additional 1,700 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.