Harbor Investment Advisory LLC Sells 18,499 Shares of Salesforce Inc. $CRM

Posted by Geri Gentry on Jul 2nd, 2026

Harbor Investment Advisory LLC decreased its position in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 81.5% in the first quarter, Holdings Channel reports. The fund owned 4,203 shares of the CRM provider’s stock after selling 18,499 shares during the period. Harbor Investment Advisory LLC’s holdings in Salesforce were worth $785,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds also recently bought and sold shares of the company. Byrne Asset Management LLC increased its position in Salesforce by 1.0% in the 4th quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after buying an additional 43 shares during the period. Fred Alger Management LLC boosted its holdings in Salesforce by 0.3% in the 3rd quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock valued at $3,548,000 after purchasing an additional 45 shares during the period. Fulcrum Asset Management LLP grew its position in Salesforce by 1.7% in the 3rd quarter. Fulcrum Asset Management LLP now owns 2,774 shares of the CRM provider’s stock worth $657,000 after purchasing an additional 46 shares during the last quarter. Pine Haven Investment Counsel Inc increased its holdings in shares of Salesforce by 1.5% during the 4th quarter. Pine Haven Investment Counsel Inc now owns 3,152 shares of the CRM provider’s stock worth $835,000 after purchasing an additional 46 shares during the period. Finally, Richards Merrill & Peterson Inc. grew its position in Salesforce by 1.1% during the fourth quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider’s stock worth $1,123,000 after buying an additional 46 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Guggenheim upgraded Salesforce to Buy and argued that recent selloff levels make the shares more attractive, helping lift sentiment around the stock. Salesforce Will Face AI Disruption but Stock Still Gets an Upgrade to Buy
Positive Sentiment: Other commentary echoed the upgrade, with analysts saying Salesforce and other beaten-down software names may be poised for a rebound after recent pressure. Upgrade Boosts 2 Beaten-Down Software Stocks
Positive Sentiment: Citizens reiterated a Market Outperform rating following Salesforce’s Fin acquisition and Agentforce expansion, reinforcing the bull case that AI and product integration can support future upside. Citizens Reiterates Market Outperform Rating on Salesforce (CRM) Following Fin Acquisition and Agentforce Expansion
Neutral Sentiment: Several articles highlighted that Salesforce has fallen sharply over the past month and June, which frames the stock as a deep pullback candidate but also shows ongoing investor skepticism about growth and AI monetization. Salesforce (CRM) Down More Than 10% Over the Past Month, Here’s What You Need to Know
Neutral Sentiment: Analysts continue debating Salesforce’s AI growth outlook, with some trimming fair value estimates while others say recent weakness may have overdone concerns around AI “hallucination” and competition. Salesforce (CRM) Stock Sees Modest Fair Value Cut As Analysts Debate AI Growth

Salesforce Stock Up 4.2%

CRM opened at $163.32 on Thursday. The firm has a market cap of $133.76 billion, a price-to-earnings ratio of 18.90, a PEG ratio of 0.98 and a beta of 1.18. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The firm’s 50-day simple moving average is $174.14 and its 200-day simple moving average is $198.62. Salesforce Inc. has a twelve month low of $146.32 and a twelve month high of $276.80.

Salesforce (NYSE:CRM – Get Free Report) last announced its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm’s quarterly revenue was up 13.3% on a year-over-year basis. During the same period last year, the firm posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts anticipate that Salesforce Inc. will post 10.29 EPS for the current fiscal year.

Salesforce announced that its Board of Directors has approved a share repurchase program on Monday, March 16th that authorizes the company to buyback $25.00 billion in outstanding shares. This buyback authorization authorizes the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares buyback programs are often an indication that the company’s leadership believes its shares are undervalued.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be issued a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 1.1%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Analysts Set New Price Targets

A number of analysts have commented on CRM shares. Cantor Fitzgerald reiterated an “overweight” rating and issued a $250.00 price objective on shares of Salesforce in a research report on Thursday, May 28th. Wells Fargo & Company dropped their price objective on shares of Salesforce from $210.00 to $200.00 and set an “equal weight” rating for the company in a research note on Thursday, May 28th. UBS Group initiated coverage on shares of Salesforce in a report on Wednesday. They set an “overweight” rating for the company. Citigroup upgraded shares of Salesforce from a “market outperform” rating to a “buy” rating in a research report on Wednesday. Finally, Sanford C. Bernstein cut their price target on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a research note on Thursday, May 28th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $254.42.

View Our Latest Analysis on CRM

Salesforce Profile

(Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.