Fiduciary Alliance LLC Reduces Position in Amazon.com, Inc. $AMZN

Posted by George Bondi on Jul 2nd, 2026

Fiduciary Alliance LLC trimmed its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 4.0% in the first quarter, HoldingsChannel.com reports. The fund owned 153,680 shares of the e-commerce giant’s stock after selling 6,325 shares during the quarter. Fiduciary Alliance LLC’s holdings in Amazon.com were worth $32,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also made changes to their positions in the company. Lifelong Wealth Advisors Inc. lifted its holdings in Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after purchasing an additional 41 shares in the last quarter. Financial Connections Group Inc. grew its holdings in shares of Amazon.com by 2.6% during the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after buying an additional 42 shares in the last quarter. Marquette Asset Management LLC raised its position in shares of Amazon.com by 5.1% in the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after buying an additional 43 shares during the last quarter. Western Financial Corp CA raised its position in shares of Amazon.com by 1.5% in the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock valued at $710,000 after buying an additional 44 shares during the last quarter. Finally, Navalign LLC lifted its stake in shares of Amazon.com by 0.3% during the fourth quarter. Navalign LLC now owns 13,349 shares of the e-commerce giant’s stock valued at $3,081,000 after buying an additional 44 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 15,467 shares of the stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the completion of the sale, the chief executive officer owned 14,159 shares of the company’s stock, valued at approximately $3,729,480.60. This represents a 52.21% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the firm’s stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the completion of the transaction, the senior vice president owned 41,190 shares in the company, valued at $11,060,750.70. The trade was a 18.37% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 194,774 shares of company stock valued at $51,403,934. 8.90% of the stock is owned by company insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Reuters reported that online spending rose 5.3% on the first day of Amazon’s Prime Day event, reinforcing expectations for strong e-commerce sales and helping lift sentiment around AMZN. Online Spending Rises 5.3% on First Day of Amazon’s (AMZN) Prime Day, Reuters Reports
Positive Sentiment: Amazon disclosed a new $1 billion AWS Forward Deployed Engineering unit, aimed at embedding AI engineers with customers to speed enterprise AI adoption — a sign that management sees AI services as a major growth driver for AWS. Amazon’s AWS commits $1 billion toward new unit for embedded AI engineers
Positive Sentiment: Amazon’s Prime promotions for fuel and grocery discounts around the July 4 holiday may support membership engagement and near-term retail traffic, adding another tailwind to the consumer story. From the Gas Pump to the Grill: Prime Introduces Summer Savings Just in Time for the Fourth of July
Positive Sentiment: Several market commentators said Amazon could benefit from rising cloud budgets and broader AI spending, with some analysts arguing AWS is positioned to reap rewards from the enterprise software spending boom. Amazon Could Be About to Reap the Rewards of a Software Spending Boom
Neutral Sentiment: Meta’s reported push into cloud infrastructure may increase competition for AWS over time, but the move also underscores the strength of the cloud/AI market that Amazon is competing in. Meta Plans Cloud Business to Take on Big Tech Rivals
Neutral Sentiment: Amazon is also facing headline risk from Australia’s lawsuit over Prime Video ad terms and a separate FTC settlement, but those developments appear more like manageable legal overhangs than a change to the company’s core growth narrative. Australia sues Amazon unit over alleged breach via Prime Video ads

Analysts Set New Price Targets

Several analysts have commented on AMZN shares. Citizens Jmp reaffirmed a “market outperform” rating and issued a $315.00 target price on shares of Amazon.com in a research note on Friday, April 10th. Susquehanna reissued a “positive” rating and set a $325.00 price target (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. HSBC raised their price objective on Amazon.com from $280.00 to $310.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Scotiabank reaffirmed an “outperform” rating and issued a $325.00 price objective (up from $275.00) on shares of Amazon.com in a research report on Thursday, April 30th. Finally, The Goldman Sachs Group reiterated a “buy” rating and issued a $325.00 target price (up from $275.00) on shares of Amazon.com in a research note on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $312.78.

Read Our Latest Stock Report on AMZN

Amazon.com Stock Up 1.4%

Shares of NASDAQ AMZN opened at $241.70 on Thursday. The stock has a market capitalization of $2.60 trillion, a PE ratio of 28.91, a P/E/G ratio of 1.78 and a beta of 1.46. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The firm has a fifty day moving average of $254.97 and a 200-day moving average of $234.39. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm had revenue of $181.52 billion for the quarter, compared to analysts’ expectations of $177.28 billion. During the same quarter last year, the firm earned $1.59 earnings per share. The firm’s revenue for the quarter was up 16.6% compared to the same quarter last year. On average, analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current year.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.