Purple Innovation (NASDAQ:PRPL) Stock Price Down 3% – What’s Next?

Posted by Stanley Muller on Jul 1st, 2026

Purple Innovation, Inc. (NASDAQ:PRPL – Get Free Report)’s share price fell 3% on Monday . The company traded as low as $0.3710 and last traded at $0.3788. 273,226 shares were traded during mid-day trading, an increase of 6% from the average session volume of 256,633 shares. The stock had previously closed at $0.3906.

Wall Street Analyst Weigh In

Several research firms have recently commented on PRPL. Weiss Ratings reissued a “sell (e+)” rating on shares of Purple Innovation in a research report on Tuesday, April 21st. Wall Street Zen cut shares of Purple Innovation from a “hold” rating to a “strong sell” rating in a research report on Saturday, May 9th. KeyCorp downgraded Purple Innovation from an “overweight” rating to a “sector weight” rating in a research note on Tuesday, April 28th. Finally, UBS Group decreased their price objective on Purple Innovation from $0.85 to $0.65 and set a “neutral” rating for the company in a report on Wednesday, April 29th. Two equities research analysts have rated the stock with a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Reduce” and a consensus price target of $0.65.

Get Our Latest Research Report on Purple Innovation

Purple Innovation Stock Up 0.0%

The firm has a market cap of $38.85 million, a PE ratio of -0.62 and a beta of 1.44. The company has a 50-day simple moving average of $0.45 and a two-hundred day simple moving average of $0.61.

Purple Innovation (NASDAQ:PRPL – Get Free Report) last announced its quarterly earnings data on Tuesday, April 28th. The company reported ($0.13) EPS for the quarter, hitting the consensus estimate of ($0.13). The company had revenue of $95.73 million during the quarter, compared to the consensus estimate of $100.92 million. As a group, equities analysts predict that Purple Innovation, Inc. will post -0.28 earnings per share for the current year.

Insider Activity at Purple Innovation

In other news, CFO Robert Gerard Lucian purchased 60,000 shares of the company’s stock in a transaction dated Monday, May 4th. The shares were purchased at an average price of $0.49 per share, with a total value of $29,400.00. Following the transaction, the chief financial officer directly owned 60,000 shares of the company’s stock, valued at approximately $29,400. This represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. 54.00% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Purple Innovation

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. Bank of America Corp DE raised its position in shares of Purple Innovation by 45.1% in the fourth quarter. Bank of America Corp DE now owns 55,984 shares of the company’s stock valued at $44,000 after purchasing an additional 17,406 shares during the period. AQR Capital Management LLC purchased a new position in Purple Innovation in the 1st quarter valued at approximately $28,000. XTX Topco Ltd purchased a new position in Purple Innovation in the 2nd quarter valued at approximately $30,000. Marshall Wace LLP bought a new stake in Purple Innovation during the 2nd quarter valued at $128,000. Finally, Qube Research & Technologies Ltd bought a new stake in Purple Innovation during the 2nd quarter valued at $63,000. Institutional investors own 88.41% of the company’s stock.

About Purple Innovation

(Get Free Report)

Purple Innovation, Inc is a consumer products company specializing in the design, development and manufacture of comfort technology for the sleep and home furnishings markets. Best known for its proprietary Hyper-Elastic Polymer “Grid” technology, the company engineers mattresses, pillows and cushions that aim to combine pressure relief, support and temperature neutrality. Purple offers an array of sleep products alongside related lifestyle and wellness solutions.

The company’s product portfolio includes mattress models in various sizes and thicknesses, adjustable bed frames, pillows, sheets and mattress protectors, as well as seat cushions and pet beds.